Cymax Stores - One Stop Furniture Solution

CBJ

CYMAX.COM

CYMAX.COM“Canada’s Online Source for

Home and Office Furnishings”2

SERVICES

CYMAX.COM“Canada’s Online Source for

Home and Office Furnishings”

SERVICES » Cymax.com4

The widespread acceptance of internet shopping has contributed to rapid industry growth in the online furniture sales market over the past decade. Canadians are gravitating towards the online space to search for and purchase furniture. Lower product prices, the ability to conveniently compare products and increased transaction security are factors that have contributed to the rise in industry sales.

MANY BRICKS-AND-MORTAR FURNITURE

retailers with online operations have a vast

network of retail outlets, which they typically use

as a warehouse facility to dispatch online orders.

Meanwhile, the “pure-play” operators are enjoy-

ing great success as they tend to manage out of

an office with an adjoining warehouse to store

the large amount of furniture they distribute

across the country.

Cymax.com is a company that works exclu-

sively in a single product industry when it comes

to the online furniture space. Headquartered

in Vancouver, British Columbia, Canada, Cymax

focuses on home and office furniture. The

company has grown considerably to be the

largest online furniture retailer in Canada and

third largest in the United States. With

5FEBRUARY 2015 « The Canadian Business Journal



reported sales exceeding $100 million to date,

Cymax has reached high ranks in the e-tail world.

Founded in 2004 by CEO Arash Fasihi,

Cymax started out with primarily selling televi-

sion stands and entertainment furniture. Inspired

by his wife when looking to purchase a television

stand not available in Canada, they found a stand

sold by a company in the US but wouldn’t ship to

Canada. Instead, they had to go through the dis-

tributor to purchase it. That’s with the light bulb

turned on for Arash Fasihi to start a website and

make this product available in Canada.

The business launched its first website

Audio-Video-Furniture.com in 2004, specializing

in TV stands. “Our business started to grow from

then as we expanded the product line and the

partenrships that we have with the vendors we

continue to work with today” says Fasihi.

The company eventually grew to sell products

on 115 niche websites and eventually began to

consolidate products onto fewer websites. “We’re

constantly upgrading our systems, procedures

and marketing strategies to compete and further

our investment and revenue’ says Fasihi. Today,

Cymax operates fewer than three microsites and

focuses on selling home and office furniture

through their flagship website, cymax.com.

The Cymax team consists of 120 members

that consistently collaborate together to adapt to

the constant changes in the industry. “We work

towards meeting our goals with the priorities of

the company and corporate initiatives in mind.

We track everything, as our team is very analyti-

cal and knows our business well’ says Fasihi.

The Cymax GuaranteeResponding to consumer trends, in 2014 Cymax

launched initiatives for an improved experience

for mobile and tablet users. They realize that

their customers are both tech-savvy and pressed

for time. Improving navigation, speed and con-

nectivity ensures that their customers can access

the information they want and make a pur-

chase anywhere at any time. Cymax has created

a simple shopping solution. Their proprietary

e-commerce technology allows customers to

see thousands of options for their home quickly

and easily.

Cymax strives for definitive customer satis-

faction. They are passionate about creating an

optimal experience for their customers. “Each



“Each customer is an invaluable ingredient to our success.”

– Arash Fasihi, Cymax CEO



customer is an invaluable ingredient to our suc-

cess” says Fasihi. “We offer a fully-trained team

of Customer Service professionals to aid you

with your purchase and strive to ensure that your

order is met with your satisfaction.”

Cymax stands behind the quality of their

products. With over 75,000 furniture SKUs avail-

able, there is bound to be a perfect fit at Cymax

for every taste and budget. They carry only

brand-new merchandise from the top-rated fur-

niture brands in the world. All of the brands that

they sell offer a manufacturer’s warranty.

Cymax strives to provide an online shop-

ping experience that is both easy to use and

risk-free and have become the most trusted

destination on the web for discount furniture and

home décor items. Their mission is to provide

their customers with an excellent selection of

furniture at competitive prices. “The target is

to surpass over $170 million for 2015. “We are

expanding our office and will be adding 60 more

people to our team. We will also add a further

185,000 SKU’s of product so by the end of 2016,

Cymax will carry 250,000 products in the home

furnishing category” says Fasihi.

What started as a small niche website that

specialized in audio video furniture has grown

into an internationally recognized brand. Cymax

has built a solid reputation in their commitment

to their customers that has only strengthened

over the years and continues to create more

happy customers in the process. CBJ

www.cymax.com

AS SEEN IN THE FEBRUARY 2015 ISSUE OF THE CANADIAN BUSINESS JOURNAL

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Cymax Stores - One Stop Furniture Solution