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CREATING CONNECTED STORES
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CREATING CONNECTED STORES
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customer behaviour and data tracking in retail is changing. browse and intent data in the physical store is the most valuable.
CUSTOMER BEHAVIOUR Beginning of retail - 1985
What the customer
purchased in the store.
purchased in-
store/purchased
online/browsed online
1985 - 2010
STOREPURCHASE
ONLINE INTENT &
PURCHASE
STOREPURCHASE
STOREPURCHASE
ONLINE BROWSE
(INTENT) &
PURCHASE
2010 - 2020
purchased in-store/
browsed in-store
purchased online/browsed
online
om
nic
ha
nn
el
STORE INTENT
instore
CREATING CONNECTED STORES
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retailers are missing out on identifying and re-engaging the majority of customers who come in, browse, and leave without purchasing.
THE OPPORTUNITY
10%online
90%
CREATING CONNECTED STORES
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THE USER EXPERIENCE
CREATING CONNECTED STORES
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IN-STORE SHOPPERS 10%
25%
13%14%
38%
Did Not Interact
Tablet Shopper
Interactive Experience
ShopperMobile Shopper
Assisted Shopper
CREATING CONNECTED STORES
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ACTIONABLE DATA
CREATING CONNECTED STORES
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Click through on e-mail : retailer’s product page
CLOSING THE LOOP
Brick & mortar : browse & e-mail
Retargeting : in-store products
CREATING CONNECTED STORES
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RESULTS: HEAL’S
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END.
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