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When Beef is in the
Basket…Shoppers spend
more
Meat department sales go up
The whole store
benefitsSource: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
Total store sales go
up
The value of a cart with
beef in it is 1.85 times the average shopper basket
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
Beef Brings More Value to the
Basket
Beef makes up nearly 20% of the
total value of the basket
Chicken SteakGround Beef
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
More Shopping Carts Contain Beef
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
0
2
4
6
8
10
12
14
All Shoppers Millennial Parents
Beef
Chicken
Percent of Carts Containing Beef or Chicken
12%13%
Source: Consumer Beef Index, Feb. 2014
Beef is Bought More Often
12% of all grocery
trips include beef
Beef makes up
$24B of total grocery
store spending
Beef Drives Higher Total Store
Sales
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
Carts with beef
produce 44% more
sales across the store
than carts with
chicken
Beef Drives Sales Across the Store
Steak purchasers buy $63.11 of other products
Ground Beef purchasers buy $63.88 of other
products
Beef Drives Sales Across the Store
+ = $Ground Beef
Items commonly purchased along with Ground Beef
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
Beef Drives Sales Across the Store
+ = $Steak
Items commonly purchased along with Steak
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
Beef is commonly
purchased during
“stock up” trips
Occasions where
shoppers linger longer
throughout the store and
spend more $ in every
department
The Opportunity for
RetailersFeature beef to attract more
frequent, loyal shoppers who
spend more
Cross-promote to motivate
purchases across the store
