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In-Store Precision Marketing
2.5M unique devices
2.9M unique users
mobile ad network
three major platforms
majority of commerce is offline
source: emarketer 2014 US Market
ecommerce growth in decline
source: emarketer 2014 US Market
mcommerce growth in further decline
source: emarketer 2014 US Market
physical store growth
source: emarketer 2014 US Market
brick and mortal retail growth is concrete :-)
insights for the Greek market
•51% through mobile
•65% open in store
•recipe searches 70%
source: emarketer.com gartner.com
opportunity
direct relationships
1. Brand
This is the first time a CPG is addressing consumers directly, collecting purchase and consuming habits.
3. Consumer
The Retail store Owner that is part of the transaction
Store owners are experiencing increased sales performance ,
due to increased foot traffic and cross selling
2. RetailThe provider of the
infrastructure and platform, namely Warply
payments
location traffic
hardware products
Bluetooth Beacons Ideal for proof of presence and on the self campaigns
Bluetooth Proximity Payment Beacons
Ideal for proximity ecommerce payments on legacy systems
Cloud Beacon (WiFi, Bluetooth 4.0) Ideal for managing the beacon fleet,
reprogramming uuids, acting as a wifi beacon and passive harvesting for mac addresses to deliver
anonymised in-store traffic analytics
in store
personalisation
mobile beacon network value chain
demo outside
demo outside
communication formats
push formats
Avoid Spamming and speak to users in their Context
Warply’s effective message optimisation platform manages to merge relevant call2action marketing messages inside app notification stream
FIG. 3
Notification Center
push with content
In compliance with new Apple/Android Regulations
Warply’s mobile ad unit is a fusion of a personalised content based push notifications with a context related ad entry. Ad unit consists of:
1. return within the app (retention) 2. Cross-selling or content suggestion.
native formats
small interstitial ad timeline banner ad list view ad
native formats
small interstitial ad timeline video autoplay ad leaderboard ad
inbox
rich format editor
mobile email mobile ad unit
measurement
acquisitions
Financ Grocery
in-store walk in analytics
Financ Grocery
custom campaign creator (m-coupons)
Financ Grocery
campaign designer with mobile first templates
Financ Grocery
customise all campaigns and communication
real time in-memory segmentation features
cohort analysis
communication
