INCREASE YOUR ONLINE SALES THE MULTI-CHANNEL WAY

PART ONE – HOW TO USE ONLINE MARKETPLACES TO INCREASE SALES

Chad Nantais, CEO The Merchant Lab - @themerchantlab - chad@themerchantlab.com

The problem

“I spent all my money on manufacturing”

“I have a warehouse full of stock”

“I’m afraid it won’t sell fast enough

or at a high enough margin”

“I can’t sleep at night”

“I don’t know how to reach more shoppers”

Typical fails

Random Acts of Marketing

IncreasePPCad spend

Discount

Ramp up wholesale efforts

The Rise of the Marketplace

Direct web site traffic is disappearing

75% of sales traffic in 2000 to 9% in 2010(source: MPLOGIX)

22% CAGR compared to 10% overall(source: Forrester, SEC

filings)

“Make your product easier to buy than your competition, or you will

find your customers buying from them,

not you.”

~ Mark Cuban

Shoppers love marketplaces

Shoppers love selection

Amazon = 323 million items!!!

Personal Recommendations

Comparison shopping

Tons of reviews

Shoppers trust them.

Successful brands are using

multi-channel

increased sales on marketplaces by 254% year over year

[source: http://www.channeladvisor.com/customer-success/cooking-com]

experienced a growth of over 328% on the Trade Me platform in the short time

since its launch on the marketplace[source: http://www.channeladvisor.com/customer-success/street-moda]

grew sales nearly 1800% with ChannelAdvisor Marketplaces in 2012

[source: http://www.channeladvisor.com/customer-success/reds-gear]

S&S Sports

increased e-commerce sales by 300% in the first year

[source: http://www.saleswarp.com/news/case-studies/ss-sports-case-study-download/ ]

But… multi-channel is costly, hard, and error-prone

Setup & training costs

for every channel

Product management

for every channel

Order management

for every channel

Order/shipment status

for every channel

Errors & omissions

for every channel

Makes multi-channel easier

Centralizes product management

Integrates with your warehouse

Diversifies your sales channels

Lists your products everywhere

makes it easier for customers to buy your products from the

marketplaces they love

Want to increase sales by selling on marketplaces?

Find out which online marketplace strategy you should be using:

http://bit.ly/gomultichannel