Big Data

Internet of Things

Connected Customer Services

The Cloud

Centralised Systems BYOD

Omnichannel-led technologies have created a tipping point

for the demands on retailer networks and their connectivity...

Fixed line providers typically

only guarantee 99.5% uptime = 4 hours of downtime per month!

Downtime costs businesses,

on average, $140,000 to $540,000 per hour

Avaya

Every minute of POS

downtime, on average,

costs a retailer $4,700

Standish Group

The Uptime Challenge

Hardware SinglePoint Of Failure

PowerIssues

RoutingProblems

HumanError

ConstructionIncidents

BadWeather

AnimalDamage

Causes Of Downtime

Westbase Technology is a leading provider of cloud-managed 3G, 4G, and LTE networking solutions. We couple

an innovative product portfolio with our extensive industry understanding, and unparalleled product knowledge,

to deliver solutions which perfectly fit our customers’ requirements.

Read the full whitepaper "Protecting your business: The importance

of failover and OOBM to Retail" by going to

www2.westbaseuk.com/retail-failover

1 billion+LTE connections

by 2017

Gartner

LTE is

5x fasterthan 3G

The Real Cost Of DowntimePoS downtime most heavily impacts on card transactions

meaning stores can either:

Introducing LTE Enterprise Routers& Gateways for Failover

LTE can support even the most advanced applications to keep the entire store online

Use telephone verification to continue taking card payments, but this leads to long queues...

A third of customers abandon checkout lines when forced to wait for more than five minutes

Half of all customers actively avoid the retailer in the future (Cable & Wireless and QM Group)

Take card payment without authorisation, which keeps queues down but...

Opens the store up to security risks and fraud as they are non-PCI compliant

Fraudulent transactions increase, and the business is liable for these losses

Remove card payment facility...

Fewer people carry cash meaning lost revenue and frustrated customers

Further costs include wider store operations coming to a halt and staff working at less than 2/3 of their

normal productivity during downtime

CA Technologies

31%Of consumers told family and

friends about their negative

experiences in-store48%

Of consumers avoid stores

based on others’ negative

experiences

Jay H. Baker Retailing Initiative

The Brand Also Suffers...

Immediately troubleshoot connectivity issues from any location

Reduce cost of truck rolls and on-site technical staff

Reduce replacement equipment costs

Remove expense of dedicated OOBM infrastructure

Cellular for OOBM

Scalable

Flexible

Works out-of-the-box

Can be deployed quickly

Adds network diversity

Cost-effective

Works anywhere

Enterprise-grade security

PCI compliant

Enables OOBM in the same solution

PROTECTING YOUR BUSINESS The Importance of Failover and OOBM to Retailers

0.0

0.5

1.0

As reliance on connectivity grows so does the cost of downtime – failover is therefore

paramount to networking success!Fixed line failover cannot meet the requirements

of today’s shifting retail networks.

The retail store is still highly relevant to omnichannel strategy:

“ 94% of total retail sales come from physical stores ”

eMarketer

“ 90% prefer to purchase from a brick-and-mortar store ”

A.T. Kearney