Relational Solutions, Inc.

• Joint Business Planning Sessions requires Collaboration between retailers & Manufacturers. ROI for Trade Promotions needs to be positive for both retailers & CPG manufacturers. Post Promotion Analysis and Trade Promotion Intelligence is needed.

• Manufacturer ships cases/pallets/displays, how does that translate to consumer units?

• Is your organization supply side or demand driven?

• How much product does your case/pallet/display hold?

• Can the Retailer realistically move that amount of product in the promotional time period?

• Retailer offers consumers many brands and has limited shelf and back room capacity.

• Consideration for Retailer constraints drives collaborative partnerships

• Consumer deserves the freshest product possible.

Improve JBPS with Retailers!