The channels currently used by retail marketers

content marketing in retail

of Australian retail marketers use content to market their

business

71%

What’s your strategy?Findings reveal that of Australian retail marketers ...

1. Increased sales2. Increased engagement3. Increased web traffic

Top 3 ROI measures seen by retail marketers:

98%

80%

59%

46%

44%

41%

37%

37%

34%

27%

24%

7%

Website

Facebook

e-Newsletter

Twitter

Instore

Instagram

YouTube

Blog

Pinterest

Events

LinkedIn

App

Top 5 challenges faced by retail marketers:

2. Time constraints

3. Budgetary restrictions

4. Inability to measure

results5. Lack of knowledge

1. Creating the right content

Key findings from a survey of Australian retail marketers show the growing importance of content marketing in the retail industry. 75%

have a documentedcontent strategy

of marketing budgets are allocated to content publishing

30%

of retail marketers create their

content in-house

58%

27%would consider working with an external agency

are already working with an external agency

37%

Website (76%) and Facebook (54%) are the

channels retail marketers find most effective when

delivering content

Most effective channels

The SurveyConducted in association with the National Retail Association, SKUvantage and Retail Oasis. Respondents to this survey came from a variety of Australian retail companies in April 2014.

edgecustom.com.auDownload the report at

http://bit.ly/edgeretailreport