Multichannel Selling: Why Retailers Win WooConference - April 7, 2016

Jake Gasaway: @jakegasaway

Co-founder: @Stitchlabs

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AGENDA

• Why should I consider multichannel selling?

• What should I watch out for?

• Where should I start?

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WHY MULTICHANNEL?

The world is changing. 3 of 9

The world is changing.

WHY MULTICHANNEL?

0%!

25%!

50%!

75%!

100%!

Offline! Online!

Offline vs. Online Sales!

Online: +15%

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More channels, more money!

WHY MULTICHANNEL?

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Understand your situation.

WHAT TO WATCH FOR

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Get started and iterate.

WHERE SHOULD I START?

Strategy

Services

Test Strategy

Services

Test

OR

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SUMMARY

• The world is changing.

• More channels, more money!

• Understand your situation.

• Get started and iterate.

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