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RETAIL APPS
o Retail Mobile App Development o Turning Retailing Into A
Comprehensive Service o Devices Used Outside And
Inside The Brick & Mortar Stores
Mobile apps for the RetaileroIncreased customer loyalty and encourage further sales
oEasy cross-promotion and brand image enhancement across multiple channels
Mobile apps for the ConsumeroContinuous Interaction with the Retailer
oEasy access to information related to products & offers
oQuick payment options
oApps for better Consumer Experiences
MOBILE APPS FOR ALL
THE CHANGING RETAIL INDUSTRY
THE CHANGING BUYING HABITS
o Mobile Devices o Possible To Evaluate And
Compare Various Brands & Stores
o Multiple Optionso Ease And Convenienceo Flexibility
USING THE MOBILE APPS
ANYTIME-ANYWHERE
o Redeem In-store Discountso Compare Pricingo Search For Productso View Product Ratings &
Reviewso Keep A Check On Reward
Pointso To Pay
THE CHANGING MARKETING TACTICS
WITH MOBILE DEVICES
o Beacons Based Proximity Marketing
o Social Media Based Marketing
o Appropriate Notifications Related To Offers
o Notifications Navigating Consumers To Areas Of Interest
TECHNOLOGY SUPPORT FOR
RETAIL MOBILE APPS
BEACONS
o Backbone For Customer Relationship Management
o Tiny Devices Redefine Proximity Based Marketing
o Personalized Marketing o Appropriate Push
Notifications
AUGMENTED REALITY
o Enhancing The Reality o In-store Messages, Audios &
Superimposed Images
MOBILE PAYMENTS
o An Unparalleled Convenience
o Biometric Driven Apple Pay And Google Pay
QR-CODES
o Two-dimensional Bar Codes Integrate Into Modern Retailing
o Scan The Codes To View o Price, Offers, Discounts
o Check On o Various Brandso Sign Up For E-Mailso Even Make Purchases
Directly
GEOLOCATION
o Support Technologies Like AR
o Pinpoint The Location Of The Consumers
o Advertise Relevant Products And Offers
SINGLE TOUCH PLASTIC CARD
SCANNING
o Read Details On A Plastic Card With A Single Touch
o History Of The Transactions Easily Available
PROS & CONS OF
INTEGRATING MOBILE RETAIL APPS
THE BRIGHTER SIDE
o Increase The Visibility Of Brands, Maintaining Prominence
o Easy Connectivity With The Customers
o Increasing Customer Retention & Loyalty
o Personalized Customer Experiences
o Build Important Statisticso Easier To Access And Offer
More Flexibility
POINTS TO PONDER
o Native Or Cross-platformo Specific Apps For Each
iOS, Android & Windows o Or A Cross-platform App
o Powerful Analytics Features o Keep under control
o Costo Time Taken To Develop It
o Periodic Reviews & Revisions
VISITH T T P : / / W W W. S P E C - I N D I A . C O M / S E RV I C E S / E N T E R P R I S E - M O B I L I T Y- S O LU T I O N S . H T M L
& Request a FREE POC
to Test Drive our
Services
