3. 4 Total sales from mobile : 20% Growth Rate (SG) : 20%
monthly Registered Users (SG) : 900K Typical customer profile : 27
yrs, 75% female Source : PayPal Qoo10 mobile application for Asia
Pacific : 64% are Singaporean users 37% of total mobile sales by
Singaporeans Qoo10 SG holds the highest ratio of sales to country
size in Asia. 2013 : half of all online shoppers are mobile
shoppers (1M) 2015 : mobile commerce expected to be worth S$3B
4. 5
5. 6
6. 7
7. 8 We will have to start downsizing our stores over the next
five years as customers shift to e-commerce. On their smaller
stores: When you combine lower rents, lower build out and a smaller
total footprint with high sales per square foot, its a very
powerful economic model. Walter Robb, Co-CEO Were looking for more
ways to combine our e-commerce business into our bricks- and-mortar
stores to create an integrated, multichannel shopping experience
for our guests. Daniel Duty, Director of Enterprise Strategy
8. 9 But physical shopping still has its place. Many consumers
still see it as a socialising activity with friends; to others, it
can be an entertainment, he added. What individual retailers must
do to survive in this new world is to understand what consumers
want and behave, and then respond accordingly. The pervasiveness of
the Internet has turned everything upside down. This is a trend
thats really picked up pace in the last three years. Before that,
tablets were a novelty; now, consumers are now able to conduct
their own research and purchase on mobile devices or home
computers,
13. What is the most important goal to become a better
omni-channel retailer? Allow the Customer to purchase, take
delivery through channels of their choice Create a single brand
identity across channels Whats getting in the way? Dont have a
single view of the customer across channels Whats your biggest
barrier? Consolidate our customer data across channels Gaining
better insight into cross-channel customer behaviour, in order to
prioritize 24% are budgeting for a single customer interaction
platform that crosses channels. With Marketing taking the lead role
on Omni-Channel 14
14. 15
15. 16
16. A Social Media Campaign about Healthy Living Targeted at
Women 17
17. Business(What) 1. Engage and sustain customer relations
(loyalty) 2. Increase awareness and apply OSIMs brand message(s)
well being, healthy lifestyle 3. Increase sales of OSIM products
targeted at Women. SocialMedia(How) 1. Socialize content and touch
points through personalization and conversation tools. 2. Build
lifestyle-centric spaces online that features womens lifestyle
content created by talents / brand ambassadors. 3. Converge sales
channels, promotional activities and product placements/reviews to
be linked to social media activities. 18
18. Strictly Confidential & Proprietary PepperConn LLP19
Homemakers Young mums, mothers to be, stay-home mums. Care givers,
family focused. Tai-tai lifestyle. Finding purpose without having
to work. Health Fanatic/ Gal Next Door Relationship focused.
Friends, colleagues, dating. The one whom people go to for a
shoulder to cry on. Health & fitness Focused. The Independent
Female Managing all on her own. Living life to its fullest. Will
try anything once. Street smart. Corporate go-getter. Results
oriented. Janie AprilGladys
19. 20 Content&Context - Balancing work, and personal
demands - How to maintain shape and health in a stressed out, time
limited environment Connections - Executive health clubs - Self
improvement workshops / seminars Conversations - Poll on the best
executive lunches - Managing bosses and subordinates - Best time
management practices Conversion OSIM self- maintenance and health
products massage chairs, family products, uZap. Target audience :
PMETs, Middle Senior management executives
20. Nov Dec Jan Monthly Themes Keeping in Shape A time for
Family, friends and yourself A Whole New You Weekly Themes 1.
Shaping up 2. My Problematic Areas 3. The Low Down on Gym
Membership 4. My uKimono Angle 1. Christmas time for giving 2. A
time for Family 3. A time for Friends 4. A time for yourself 1.
Living life to the fullest, in tune with the latest 2. Lengths
taken to look and feel good 3. Best buys and best hangouts 4.
Latest Fads 21
21. Novembers Theme : Staying in Shape Product Focus : uKimono
22 April Janie Gladys Week 1 Shaping up in transition Transition
from Flying days - Complimenting Active lifestyle though fear of
age catching up Flying days Slowing metabolic rate Flying days Post
natal weight loss Week 2 My Problematic areas Good genes, eat lots
but yet slim. However, need help with spot reduction. Help! Ive got
a big butt. Rubba tum tum. My hubbys waist line will need two
uKimonos. Week 3 The Low Down on Gym Membership Alternative and fun
ways to work out dance classes, wake boarding, etc. Hit the road
Janie marathon training. Its fresh air, get to see Singapore from a
different perspective and its FREE! No Pain, No Pain. Forget about
the Gym. I just need to get to those problem areas. Week 4 Progress
update on uKimono usage. Contest Topic Progress up on uKimonos
impact on their problematic areas, etc. Contest : Tell us someone
you know who you think really needs uKimono. The most interesting
article wins. Suggest starting contest in Week 2 and ending by Week
4.
22. 23 Content - Personal Angle Connections - Lifestyle Content
Conversations - Invite response 1 Challenges staying in Shape as a
busy executive. No time to hit the Gym. Do you really use that Gym
membership? My friends who signed up for memberships dont use them.
Best suggestions on time saving methods to stay in shape. Follow up
article : try the OSIM ukimomo Personal Blogs OSIM Blog Article
OSIM Blog Personal & Corporate E-commerce / sales
23. 24 Source : First Data 2013
24. 25
25. 26
26. 27 bestseller list, to create a mass market hit small
royalty on a huge range of products profitable, successful niche
product. Not a product for everyone, certainly, but among those
that care and are choosing to pay attention, a fantastic
choice.
28. 29 New releases, best sellers, e-education Assessment
Books, Office Stationary Subject specific : Self improvement, cook
books
29. 30 Video about Birchbox
https://www.youtube.com/watch?v=vgg98FKgFv0
30. 31 Video about Bonobos Guide Shop
https://www.youtube.com/watch?v=CjVFzMVRi7k
31. 1: Store Locator 2: Product Availability 3: Shipping
Options 4: Store Pick-Up 32 Four options need to be available close
to the product page's call-to-action or "add to cart" button:
Source -
http://www.parkeravery.com/pov_eCommerce_Omnichannel_Strategy.html
32. 33
33. 34
34. 35 55% of eCommerce carts are abandoned due to high
shipping cost Address expensive shipping issues by enabling easy
collection from store or lockers Savings from merchant fees from
payment gateways passed on to consumer
35. 36
36. Loyalty is about knowing your customers better Rewards
allows your customers to opt-in to personal data collection Who +
What + Where + When at point of sale Unify customer databases
across digital, brick & mortar, systems Track your customers
preferences 37
43. 44 Personalize (who) Personalize (what) Personalize (where)
Personalize (when) All the above
44. 45
45. 1. Unify multiple channels, including the store single
management software / platform Cohesive sales n marketing across
the organisation consumers get a single experience 2. Unify
consumer database gain consumer insights personalise promotions
based on customers profile, segmentation, transaction history, time
and location 3. Rethink the Store digitally integrated, cost
effective hub identify and personalised consumer experience o2o
(offline to online) marketing 4. Resulting in footfall, sales and
loyalty.
46. 47
47. 48 Your Branded Mobile Apps / Web Powered By Detects
Consumer In-Store Tao oF shop Store-Assist App (In-Store)
PersonalizedPersonalizedPersonalizedPersonalized
PromotionsPromotionsPromotionsPromotions Data Capture, Insights
Your Website Powered by Tao of Shop, Facebook, Twitter Tao of Shop
Admin Dashboard Database Publish, Sell, Reward Customer Service
& Assisted Selling All-in-One Digital Solution, we provide you
with : Your own branded mobile apps (Android, iPhone, Mobile Web)
Integrated webpages into your existing website Integration with
your Facebook & Twitter pages Your own database, content and
account mgmt Consumer
48. 49 In-Store Web, Mobile & Social Media
49. 50 ADMIN DASHBOARD - POSTS Create once and publish to all -
your Brands Website, Facebook & Mobile Apps Embed coupons in
posts to drive traffic and sales to eShop or physical outlets
Automatic notifications when customers are near your outlets -
Personalized Messages with Coupons
50. Outlet 1 Outlet 2 51 Detect and identify customers near
stores using GPS or / and in-store sensors Auto-push promotions
near / upon entering participating outlets, personalize based on :
Location Consumers Profile * Transaction history *
51. 52 Paragon Outlet Jurong Point Outlet Sephora @ ION Orchard
Muji @ ION Orchard
52. 53 ADMIN DASHBOARD - eCOMMERCE Create & manage your
product catalogue across your website and mobile apps Includes
Payment Gateway, Orders Management & Fulfilment Inventory
Management Option to integrate with POS systems Easy collection
in-store with Membership Card Orders Mgmt Inventory Mgmt
53. 54 Virtual Membership Card on Mobile app Points Tracking
Seniority Badges & Ranks Customize Rewards / Loyalty Program
Purchase & Advocacy Actions Manage Rewards Points &
Redemption from Admin Dashboard
54. 55 Reward points with Purchase at Point of Sale (POS)
Manage Rewards redemptions Store-Assist App Operated by Retail or
Sales Staff at Outlets Identify customers scan Virtual Membership
card Service Customers access to Details & Transaction history
Manage Orders for Collection / Delivery Coupon Validation 1 2
3
55. 56
56. 57
57. 58 Posts Coupons eShopMessages Rewards Create, Publish
& Sell from a Single Dashboard
58. 59 Acquire membership & Engage on digital & Social
Media 1 3 Engage consumers with QR Coded Ads / Media Drive Traffic
to Store 2 Locate Consumers near-by. Auto-push content &
Promotions to drive traffic into Store.
59. 60 Scans QR codes on Product displays to view videos,
download brochures / Coupons 3 1 Detect individual consumers ID
when walking into your shop! 1 Earn Points for Shares &
Referrals 3 Drive FootFall by Rewarding consumer walk-ins. 2 Earn
Points for Shares & Referrals 4 Auto-Push Personalized
promotions / Coupons Based on each Consumer Profile 2 Consumer
Profile Transaction History Location
60. 61 Consumer Insights on your Database ! Coupon Downloads,
Content Views, Transactions, Advocacy Actions, Locations
Personalize Content, Promotions, Coupons, etc. Consumer Data &
Tracking across digital & store channels
61. 62
62. 63
63. 64
64. 65
65. 66 Social Content Coupons eCommerce Rewards Store Asst. App
POS
66. 67 Full Digital Solution across All channels 1 Identify
& engage consumers in-Store : increase conversion rates Gain
consumer insights = Personalization + Relevancy 3 2
67. 68
68. Click on this link to watch YouTube Video :
https://www.youtube.com/watch?v=bp8ItB0DCok 69
