BIG BREAKFAST: MARK RETAIL

DIGITAL DIRECTOR AT RCG

Retail Distribution

It took Uber 5 years to book its billionth trip

then… 6 months to book its 2nd billionth journey

Standalone "big box" stores Traditional Malls Local independant stores not in malls

38%

50%

59%

42%

53%

63%

Source: Deloitte 2016 Holiday Survey (US)

At which of these types of stores do you plan to shop this holiday season?”

In the US, traffic to physical stores continues to decline…but, purchase intent is up

2016

US$0

US$100

US$200

US$300

US$400

Top 8 US Retail Amazon

US$355.9US$298

Half of every additional dollar spent online in the US is with

Change in market value 2006 vs 2016 (US$B)

25% 1,934%

follow the customer and you will never have to look for growth

brands that create extraordinary experiences achieve financial returns more than double the market

=

Physical RetailDigital Retail

imagination&courage

SOHO

SOHO

visit store

choose product

sign-up &experience

CRM

DMPAd-servers

of millennials78prefer to spend money on experiences over products

%

customers willing to pay +20% more for personalisation

digital now influencing the majority of all retail transactions

$295bneCommerce Sales

$1.8Tdigitally influenced

sales

US Retail 2016

follow the customerand you will never have to look for growth