My Top 5 Takeaways from NRF 2016

ShiSh (@5h15h)Director, Business Development, Retail SectorMicrosoft Corp

With a Focus on Data

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A Focus on Data CentricityRetailers focus on data understand their customers and provide customized shopping experiences.

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IoT Driving Insights, Decisions & EngagementIoT in retail could have an economic impact of $410 billion to $1.2 trillion per year in 2025

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Personalization & Relevance Driving Customer ExperiencesRealtime & Public Data data including weather, location and traffic conditions, to personalize marketing content and customer experiences.

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Unified Commerce is Driving Unified DataUnderstanding the Customer Journey and delivering value on the path to purchase

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Machine Learning was a hot topic Using Data in innovative ways to drive Next Best Action, Recommendations, Better Forecasting and Personalization

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