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Store Operating Procedures

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Page 1: Store Operating Procedures
Page 2: Store Operating Procedures

Store to be opened based on a proper schedule. Store to be put in shape before shopping hour arrives. Standard store opening time. Opening to be done by Store Opening Team(SOT) Proper inspection to be done by the SOT Additional paper seal on the locks before opening ,each lock has

to be checked. Any employee who has resigned or is on notice shall not be a part

of the SOT.

Page 3: Store Operating Procedures

Manager and crew should arrive 30 minutes prior to opening to allow enough time to prepare for the start of the day.

If there is any tampering inside or outside the store, do not enter – remain where you are and call the police.

Do not open the store alone. Two or more associates must be present before the door is unlocked.

Do a visual check of doors, windows, and aisles to be sure nothing was disturbed.

Page 4: Store Operating Procedures

Disable alarm. Turn on lights necessary for sales floor preparation. Walk the floor to inspect housekeeping and use store

evaluation checklist. Open safe, remove cash register tills. Set up cash registers for opening cashiers.

   -The only visible functions at the register should be placing tills in register. All money counting should be done out of sight of the front door.

Move shopping carts and products to the sidewalk or outside selling areas as needed.

A designated manager should only unlock the doors for arriving associates or for necessary traffic as mentioned above. All perimeter doors should remain secured except when in use.

Turn on computer and overhead music systems. Turn on air conditioning system.

Page 5: Store Operating Procedures

Start creating a daily task list. Assign cleaning/restocking/merchandising duties. Prepare lunch and break schedules. Activate any working displays and turn on any

televisions. Put up any sale signs needed for the start of a new

sale. If a promotion ended the previous day, take down all

related signs. Check e-mail and respond as needed. Ensure the tapes in the VHS VCR/Multiplayer are

changed and the unit is recording. Make adjustments to the schedule if necessary. Get outfitted with supplies and radio.

Page 6: Store Operating Procedures

Transfer of stocks from warehouse

Receipt of stocks at store Loading & Unloading Delivery from vendors Goods Return to vendor Goods Return to

warehouse (Fresh, Excess & Defective Merchandise)

Ordering from stores

Stock receiving from vendor (DSD)

Consignment Vendor Stocks (VMI)

Merchandise write off Procedure

Merchandise Location & Stacking (FEFO,FIFO)

Plano-grams implementation

Merchandise Replenishment & Inventory reordering 

Page 7: Store Operating Procedures

Admin task related checklist

Check list for Maintenance

Check list for Housekeeping & Cleanliness

Time Keeping of staff

Staff uniform policy

Sale of scrap Required Permission

& Licenses ,renewal and compliance

Health & Safety Norms

Insurance -Building & Infrastructure, Inventory and Cash ( In store & banking)

Page 8: Store Operating Procedures

Stock return & exchange from customers and policy

Complaints Sales Associate

Responsibilities to Customer

Sales Associate Authority for Complaint Resolution

Special Product or Service Orders

Customer service desk –Queries answer General Product Knowledge

Enrolment of customer for Loyalty Programs

Customer Feedback Customer Home Delivery

(Delivery Appointment Process) 

Page 9: Store Operating Procedures
Page 10: Store Operating Procedures

Store Closing to be done by the Store Closing Team with the store closing head.

Security Staff will put “Store Closed” signage(s) at all customer entry points

Gates will be closed for the customers half an hour before the store closing time.

The cupboards and theft prone items are locked / secured.

The Head Cashier ensures that all cashiers have locked the cash

counters, counted the money and hand over the money and keys to him.

Page 11: Store Operating Procedures

Do not extinguish or dim any lights until all customers have left the building.

Do not close the last register until after scheduled closing and all customers have exited the store.

Always answer the phone, even when it rings after closing.

Always leave in pairs when closing the store. Never exit through the rear of a store. Ensure all parking lots and exits have adequate

lighting and that all bulbs are lit and functioning.

Page 12: Store Operating Procedures

Restock and recovery. Assign closing and cleaning duties. Lock any non-essential perimeter doors. Clean and restock restrooms. Return all non-defective returned merchandise to

stock. This should not be done by the cashier who

processed the actual refund. Move all defective returned merchandise to the

back room for processing. Clear the aisles of any merchandise, pallets,

freight, carts, etc.

Page 13: Store Operating Procedures

Walk the floor and restroom for any remaining customers.

Retrieve all shopping carts from outside and inside the store and place in front of store (inside).

Bring all products from sidewalks and outside selling areas into the store.

Lock all perimeter doors, including main entrance and exit doors. The exit door should remain locked, with a supervisor or other responsible employee remaining at the door and letting customers out and relocking the door after each exit. Departing employees should also be observed, ensuring that no unpaid merchandise is carried out.

Page 14: Store Operating Procedures

Cash should be counted away from registers so that it will not be visible to customers remaining in the store or who might be able to view the activity from outside the store through windows.

Settle all credit card machines (if applicable work with Head Office).

Generate a detailed batch listing (if applicable work with

Head Office). Settle the machine (transmit the batch – if applicable work

with Head Office).

Place the detail tape, settlement report and tills in the safe.

Page 15: Store Operating Procedures

Current Procedure Followed by US.Polo

• Standard store opening time is 11:15 AM.

• Opening is done by Store opening team like store manager, executives and housekeeping team.

• Gates will be closed for the customers half an hour before the store closing time.

• The gondolas and theft prone items are locked and covered to prevent from dust.

• Store manager ensures all cash have locked and tally with the sales report

• Store manager counted the money and hand over the money and keys to the owner.

Opening Closing

Page 16: Store Operating Procedures

Store Opening Daily Check-List

• Manager and crew arrives10 minutes prior to opening to allow enough time to prepare for the start of the day.

• Two or more associates present every time before the door is unlocked.

• A visual check of doors, windows, and aisles to be sure nothing to be disturbed.

Page 17: Store Operating Procedures

Cont..

•Turn on lights necessary for sales floor preparation. •Walk the floor to inspect housekeeping and use store evaluation checklist.•Open safe, remove cash register tills. •Turn on computer and overhead music systems. •Turn on air conditioning system.•Start creating a daily task list.•Assign cleaning/restocking/merchandising duties. •Put up any sale signs needed for the start of a new sale. •If a promotion ended the previous day, take down all related signs. •Check e-mail and respond as needed.

Page 18: Store Operating Procedures

Cont..

Cash and card are counted and match to the system.

Settle all credit card machines. Generate a detailed batch listing. Settle the machine.

Merchandise Replenishment.

Every 20 days stock receiving from vendor.

Total number of staff -7(including manager, sales executive, helper and housekeeping.

Staff to be properly groomed.

Page 19: Store Operating Procedures

Baggage Counter Staff Training Parking Checklist for House keeping & Store Store audit on monthly basis Customer feedback form Everyday sales analysis Loss Prevention and Shrinkage Safety Norms Promotion communication

Page 20: Store Operating Procedures

Staff Training – It is required in order to increase numbers(sales), to build customer database and to educate them about the product/promotion, USP etc.

Gap – skipping this part hampers sales and customer level of satisfaction.

Page 21: Store Operating Procedures

Baggage counter is important to avoid shop uplifting and pilferage.

Baggage Counter

Page 22: Store Operating Procedures

Parking is important for a renowned brand .The parking space makes shopping easier and convenient.

Gap- Average footfall decreases as a major set of customers who shop, prefer a parking space and due to which sales of the store gets affected.

Page 23: Store Operating Procedures

It is required for a brand to keep a check on housekeeping and the cleanliness of the store in order to keep it clean, hygienic and healthy for the customer.

Gap – By not maintaining the cleanliness of the store may lead to spoil the brand name along with dissatisfied customer, which lead to loss in sales.

Checklist for Housekeeping

Page 24: Store Operating Procedures

Daily Sales Report (DSR) Average Basket Size Average Bill Value Competition Mapping Sell thru (Sell through%= units sold/(units + on hand inventory) Inventory Turns (Turnover = Net Sales ÷ Average Retail Stock) Net Sales (Net Sales = Gross Sales - Returns and Allowances )

Page 25: Store Operating Procedures

It is very important norm to b taken care off. Safety is required for everyone – staff to customer and thus plays a vital role.

Promotional Communication – It should b louder and self explanatory which is planned to increase the footfall and to liquid the stock.

Page 26: Store Operating Procedures

What do we achieve through SOP’s.

More productivity

Visibility into performance

Drive revenue generation by taking the correct decision at a single place

Being securely hosted and easy to achieve targets

Page 27: Store Operating Procedures

https://uspolo.org/about/us-polo-assn-brand-12 

https://uspolo.org/about/mission 

LicenseMag.com. "U.S. Polo Assn. Inks Mexico Deal". June 24, 2011. 

Vagnozzi, Caternia. "U.S. Polo Assn.: vertire il polo". Chukker - The Magazine of Audi Polo Gold Cup Circuit 2011, February 21, 2011, p. 30.

  HurriyetDailyNews.com. "US Polo Assn opens new store in Istanbul". January 8, 2010.

  USPoloAssn.com. "About Our Brand". 2012.

  

https://uspolo.org/about/organizational-structure 

http://www.uspoloassnglobal.com/about/we-believe 

IndiaRetailing.com. "U.S. Polo Assn opens outlets in Delhi". February 21, 2011  

US-Polo.org."Interscholastic/Intercollegiate Polo (I/I)". 2010.  

 "Arvind Lifestyle and USPA agrees to enter into an amicable settlement with Ralph Lauren without admission of liability of any party". LiveMint. March 30, 2015. Retrieved 2015-06-21.

Page 28: Store Operating Procedures

Thank You