GLOBAL JUICER  MARKET

Increasing awareness of juicers through branding 

APPLICATION ACROSS END-USERS

During 2017, the residential users dominated the juicer market owing to the rise in health awareness. 

Applications

Residential

Commercial

GROWTH ATTRIBUTED TO PREMIUMIZATION THROUGH PRODUCT INNOVATION 

Advantage of a premium- quality juicer over an ordinary juicer is its

powerful motor capacity. 

The global juicer market will grow at a CAGR of more than 7% by 2022.

Growth depends heavily on the manufacturers launching new innovative products to widen customer base.

Growth Figures

Premium quality juicer

0%

2%

4%

6%

8%

2020 2021 2022

10%

EMEA WILL MOVE AHEAD THROUGH 2018

Developed countries in Western Europe are predominantly the major markets for juicers. The increase in health awareness among consumers is driving the market for juicers in EMEA.

of the market is held by EMEA.

37%

Will APAC continue to lead the market after 2018?

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INCREASE IN AWARENESS IS A MAJOR TREND

“Vendors market their juicer products by promoting them through advertising, branding, and promotions. These market penetration strategies are aimed at expanding the customer base by building brand awareness.”

- Technavio Senior Analyst

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COMPANIES OFFERING BEST JUICER

Breville Group

Cuisinart

Hamilton Beach Brands

Koninklijke Philips

KUVINGS

The juicer market is concentrated due to the presence of few established players. 

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