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The National Retail Federation 2014 holiday consumer spending survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,165 consumers and was conducted for NRF by Prosper Insights & Analytics December 2-10, 2014. The consumer poll has a margin of error of plus or minus 1.3 percentage points. http://nrf.com/holidays
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Top Trends in 2014 Holiday Shopping
shopping list!
The average holiday shopper says that they
have completed 53% of their shopping.
Shopping List
The average shopper has
already purchased
Clothing or clothing accessories
36% Toys
Books, CDs, DVDs, videos
or video games
34%
Electronics or computer accessories
Gift cards, gift
certificates
35% 51%
25%
NRF forecasts that retail sales in November and December will be up over last year’s sales, to
4.1%
billion.
$617
1 2
3 4
To: Me From: Me
(Millennials) plan to self-gift while they
do their holiday shopping, up from
last year’s
70%
This year, 73% of 18-to-24 -year-olds
Department Stores
Electronics Stores
Discount Stores
Clothing & Accessories
Stores 44%
30% 19% 22%
Half of holiday shoppers plan to finish their shopping online, while the rest will be heading to…
13% of men will finish their shopping at electronics stores.
of women will shop
at electronic stores.
27%
Only 9% of holidays shoppers say that they have finished all of their shopping.
Gift Cards - total!The average shopper will buy
4 gift cards,
spending an average of $173 total on gift cards.
Shoppers plan on buying gift cards from: Department
Stores
Restaurants Coffee Shops
20%
38%
34%
Shoppers plan to purchase gift cards from:
Top Toys for 2014
#1 for Girls #1 for Boys
On both girls’ and boys’ lists
LEGO Tablet
nrf.com/holidays The NRF 2014 Holiday Consumer Spending Survey was designed to
gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF
by Prosper Insights & Analytics, November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2 percentage points.