We guardians feb 2015

1The Chemists India Trusts TM

Feb 2015


Index

Feb Offers Offer of the Month

Senior citizen programLoyalty Program

1.Jet Airways Rewards 2. ICICI 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5. TMC(Texas Medical Concierge)

Special Alliance

Product GuidePrivate Label

Oct–March 2014-15 IssueGHC


- Mega Offer

- Bundle/Discount Offers

- Other Offers

Offers of the month.


Mega Offer – GNC Promotion

GNC Promotion Construct

BUY 2 GNC PRODUCTS & GET FLAT 25% DISCOUNT (MRP OF TWO PRODUCTS SHOULD BE MORE

THAN Rs 998)

BUY 1 GNC PRODUCTS & GET 20% DISCOUNT

Promotion Applicable for GNC Gold Card Members only

Validity – 1st – 28th Feb’15

50% discount on GNC Gold card membership fee & Renewal Fee

GNC GOLD CARD ANNUAL FEE – Rs 500

GNC GOLD CARD RENEWAL FEE – Rs 250

Validity 1st – 28th Feb’15

BUY MORE SAVE MORE

(1st– 28th Feb’15)


Buy 2 Get

Hand Sanitizer

Free

Guardian Xtracare Neem

Face Wash 100ml

Attractive Offers- Guardian Pvt. Label

Offer Price

Rs. 180/-

Guardian XtravitalBone Health Tab 1x60

Offer Price

Rs. 189/-

Guardian Honey and

Lemon 400gm

Offer Price

Rs. 59/-

Guardian Xtracare

Shampoo Aloe Vera 200ml

Buy Any 3

Get 1 Free

Guardian Xtracare

Soaps125 gm

Offer Price

Rs. 169/-

Guardian Honey

400gm


Attractive Offers- Guardian Pvt. Label

Buy 2 @

Rs. 110/-

Guardian Xtracare Cold

Cream 100gm

Offer Price

Rs. 75/-

Guardian XtracareHandwash With lemon

500ml

Offer Price

Rs.59/-

Guardian XtracareCottonBuds (200

Sticks/400Swabs) 1x200

Offer Price

Rs. 139/-

Guardian Xtracare Body

Wash Green Apple 500ml


Other Offers- Guardian Pvt Label

1. The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF

2. The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF

3. Guardian Xtramuscle 100% Whey Protein (Chocolate & Vanilla) 2lbMRP Rs.2499/-, Offer Price Rs.2249/- ,Save Rs.250/-

4. Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb, MRP Rs.1799/-, Offer Price Rs.1619/- ,Save Rs.180/-

5. Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb, MRP Rs.999/-, Offer Price Rs.899/- ,Save Rs.100/-

6. Guardian Xtramuscle 100% Whey Protein (Chocolate) 1lbMRP Rs.1499/-, Offer Price Rs.1399/- ,Save Rs.100/-

7. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 30% Off


Attractive Offers- FMHG

10% DISCOUNT

Omron Automatic B. P. Monitor ( HEM-7117) 1s

Omron Automatic B. P. Monitor ( HEM-7121) 1s

Amron Backrest Right Posture Executive

Therma Kool Reusable Hot/Cold Gel Pack 6x10 & 8.5x10.5 1s

Therma Kool Reusable Hot/Cold Gel Pack (8.5 x 10.5) 1s


GNC Offers

1. GNC Thermoburst Cap 1x90MRP - Rs 3149/- , OFFER PRICE – Rs 2362/-, 25% OFF

2. GNC Mens Arginmax Tab 1x90MRP - Rs 3149/- , OFFER PRICE – Rs 2204/- , 30% OFF

3. GNC Triple Ginseng Cap 1x90MRP - Rs 2549/-, OFFER PRICE – Rs 1784/- , 30% OFF

4. GNC Total Lean Tab 1x60MRP - Rs 2549/-, OFFER PRICE – Rs 1784/- , 30% OFF

5. GNC Triple Strength Fish Oil SoftGel 1X60MRP - Rs 3449/- , OFFER PRICE – Rs 2587/- , 25% OFF


FMCG Offers

1. 5% OFF On “Baby Diapers-Pampers, Huggies and MamyPoko”

2. Buy 1 Get 1 with VLCC Coco Butter Body Lotion – 200ml

3. Buy 1 Get 1 with Nexcare Waterproof Bandages 1x5

4. Offer Price @ 199/- for Zuska Deo All Range 150ml

5. Get Free Zuci Hand Sanitizer 30 ml free worth Rs-40/- With Zuska Foot Spray Foot soul Antiperspirant 150ml

6. Flat 25% off on MRP Lakme Clean Up Face Wash/Scrub/Face Mask- 50gm/100gm

7. Flat 10% off on MRP Feel Free Adult Diapers


FMCG Offers

8. Get Free Loofa or 100ml Shower Gel with Fiama Di Wills Shower Gel All Range 250ml

9. Buy 2 @ 298 & Save Rs. 62 on Engage Deo Combo Set Men & Women 2x165ml

10. Flat Rs. 20/- Off on Nivea Deodrant All Range Men & Women

11. Flat Rs. 15/- Off on Nivea Lip Care All Range

12. Upto Rs. 31/- OFF on Delmonte Olive Oil 100ml/200ml/500ml

13. Offer Price @ Rs.45/- for Zuci Natural Care Wet Wipes ALL Range


Product Catalogue – Offers of Feb’15

Laminated copy of the XtraValu Catalogue will be send to each store,

Keep it at the POS Counter & Inform customers about offers


Focus Category of the Month-Immunity & Season change, Asthma,

Bone & Joint Care &Weight Management.

Guardian Care Zone & POS should feature the above

mentioned products.

Guardian Care Zone & POS Display

1. Inhalers

2. Guardian Joint Health

3. GNC Calcium Citrate

4. GNC Bone & Joint Health

5. GNC Thermoburst

6. GNC Total Lean

7. Guardian Tulsi Giloy Syrup


- Senior Citizen New Enrolment Process

- Offers for Sr.Citizen, Free Reminder Service, ProcessLoyalty Program.


Senior Citizen Card-New Enrolment Process

We have introduced New Enrolment Process for Senior Citizen Card Members.

Now, Senior Citizens (60 years & above) can get their membership card

on the spot & the applicable Discount from 1st Purchase itself.

Valid Documentation:

1) D/L, Pan Card, Passport, Aadhar Card, Voter ID or any Govt. provided ID

proof

2) Latest prescription not older than 3 months (Optional)


Senior Citizen Card-New Enrolment Process

HOW TO ENROL?

Senior Citizen (60years & above) Walk-ins to your store & purchase anything, he is

eligible to be enrolled in Guardian Senior card program.

The customer needs to fill up the Senior Citizen enrolment form (with all the details

marked with asterisk) duly signed accepting the Terms & conditions of the program &

provide a copy of valid age proof along with latest doctor’s prescription.

He will be provided with the pre-activated Senior Citizen card for FREE with Lifetime

Validity & he/she can get the applicable discount (10.1% Discount on Chronic

Medicines except DPCO & Guardian Brands) with the first purchase itself.

The store will send the documents within 7 working days to HO either hard copy or

soft copy. The backend team will check the documentation, approve the eligible cards

& will deactivate the cards, in case, if the documentation is not received within

the agreed TAT or it doesn't meet the eligibility criteria.

The store needs to update L-info on regular basis so that the issued cards gets

reflected across all stores.


Sr. Citizen - Free Reminder Service (FRS)


FRS & Sr. Citizen Program Collaterals

10.1% discount on Prescription Medicines

(Non-DPCO).

We will communicate the Offer to our

Senior Citizen members through:

• Ad in Guardian Health Chronicle

• Email & SMS Blast


FRS Process - System Implementation


- Jet Privilege Earn JP Miles while shopping with Guardian

- ICICI Card members get 10% discount.

- FreeCharge.in

- TMC (Texas Medical Concierge)

- American Express 10 Time Reward Points

Special Alliances


Special Alliance : Jet Airways

Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy.

Kindly note:

• Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed.

• Not valid on products on discount or offer


Special Alliance: ICICI

We have a Tie Up with

ICICITheir credit / debit card members would get a “10% discount on GNC,

& Guardian Brands”

External Card Types in Masters named as “ICICI” have been created (as

shown in next slide).

The discount has to be given manually by selecting the categories.

Kindly note system will not take the discount by default.


Special Alliance – Freecharge.in & TMC

10% Off coupon on Purchase of Rs 500 from

Guardian Pharmacy to all online mobile recharge

customers of Freecharge.in

Line discount

15% Off on GNC Products for TMC card holders


American Express Card 10 time reward Points

All American Express Cardholder will earn 10 Times

Reward pints while shopping at Guardian Pharmacy

& Paying by American Express Card.

System will automatically calculate the reward point

& nothing need to be done at the time of Billing.


System Implementation


- Product GuidePrivate Label


Guardian Product Range – Vitality

Xtravital Eye Health MRP – Rs 299

Product Highlights

•Prevents Macular Degeneration

•Essential Nutrients for Normal Vision

New Pack Xtravital Men / Women Health

MRP – Rs 225 Each

Product Highlights

•Reduces Stress

•Boosts Immune System

•Provides Essential Vitamins & Minerals


Guardian Product Range – Personal Hygiene

Ear Buds Pack of 200 - MRP - 65

Product Highlights

•100% cotton.

Ear Buds Pack of 100 - MRP - 40

Product Highlights

•100% cotton.


Guardian New Product Launch - Ayurveda

Product Highlights

•Anti Bacterial

•Reduces cholesterol

XtraVeda Neem

MRP Rs 90

XtraVeda Tulsi

MRP Rs 90

XtraVeda Garlic

MRP Rs 90

Product Highlights

•Natural Blood Purifier

Product Highlights

•Build Immunity

•Prevent Cough &

Cold


SWITCH

Trying to quit smoking but the craving gets you back. Try

Guardian Switch Electronic Cigarette, which is nicotine free

and gives you the tactile delight of smoking.

Product Highlights

•Contains patented Pro-Lung formula

•Has super antioxidant like epigallocatechin gallae (EGCG) a

major active compound in green tea and peppermint oil

•Neutralises build up of free radicals and toxins in the lungs,

accumulated through years of smoking

Guardian New Product Launch - Quit Smoking

MRP - 375


Guardian New Product Launch – Health

Xtraveda Honey MRP – Rs 190

100% Natural

Farm Honey

Xtraveda Honey & Lemon MRP – Rs 210

100% Natural

Farm Honey


Guardian Product Range - Vitality

Xtraveda Shilajeet MRP – Rs 199

•Powerful antioxidant that restores strength, energy and vitality in men

and women

•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda

•Regular use diminishes weakness, rejuvenates cells and helps gain

youthful vigour

•Recommended as a general tonic for a wide range of health conditions

like asthma, rheumatoid arthritis, piles, diabetes and urinary infections

Xtraveda Safed Musli Tone MRP – Rs 799

•Contains 25 vitamins, minerals and antioxidants which nourish health

and enhance immunity in men and women

•Works as an effective anti-ageing treatment and restores youthful

vigour

•Improves strength and stamina and enhances well being


Xtravital Joint Health MRP – Rs 770

•Repairs and rebuilds cartilage

•Maintains integrity of joints

•Promotes joint mobility and flexibility

Guardian Product Range - Bones & Joints


- Overview of Oct–March 2014-15 Edition

Guardian Health Chronicle

GHC


Guardian Health Chronicle - Oct-March 2014-15

Guardian Health Chronicle

NOW A

HALF YEARLY

MAGAZINE


Guardian Health Chronicle would be given FREE for Rs 300/- & above.

Guardian Health Chronicle - Oct-March 2014-15

Kindly distribute all GHC magazines in the respective half yearly period only & finish

the left stock in last few days by giving to your valuable customers.

Guardian Shilajeet GNC Mega MenCover Page


Thank You

Retail

We guardians feb 2015