We guardians July 2015

1The Chemists India Trusts TM

July 2015July 2015


Index

July Offers Offer of the Month

Senior citizen programLoyalty Program

1.Jet Airways Rewards 2. ICICI 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5. TMC(Texas Medical Concierge)

Special Alliance

Product GuidePrivate Label


- Mega Offer- Bundle/Discount Offers- Other Offers

Offers of the month.


Mega Offer – GNC Promotion

GNC Promotion Construct

FLAT 20% DISCOUNT ON ALL GNC PRODUCTS ACROSS THE MONTH.

FLAT 25% DISCOUNT ON IMMUNITY & CLEANSING PRODUCTS. Promotion Applicable for GNC Gold Card Members only Validity – 1st – 31st July ’15

50% discount on GNC Gold card membership fee & Renewal Fee

GNC GOLD CARD ANNUAL FEE – Rs 500GNC GOLD CARD RENEWAL FEE – Rs 250Validity 1st – 31st July ’15

Members Get More(1st – 31st July’15)

Immunity & Cleansing


Mega Offer – GNC Promotion –Collaterals for Store

Shelf Talkers HOT PICK To be placed below

focused products & Theme of the

month products

Posters & Danglers:Immunity & Cleansing Products

To be placed in Glass Window and Store Ceiling.


New Shelf Talkers Image- Monthly Offers


Offer PriceRs. 59/-

Guardian Xtracare Neem Face Wash 100ml

Attractive Offers- Guardian Pvt. Label

Offer PriceRs. 180/-

Guardian Xtravital Bone

Health Tab 1x60

Offer PriceRs. 59/-

Guardian Xtracare Shampoo with Aloe Vera

And Conditioner 200ml

BUY 3GET 1

Guardian Xtracare Soaps125 gm


Attractive Offers- Guardian Pvt. Label

Offer PriceRs. 49/-

Guardian Xtracare Cold Cream 100gm

Offer Price Rs. 75/-

Guardian Xtracare Handwash With lemon

500ml


Guardian Xtracare Body Wash Green Apple 500ml

Offer Price Rs.59/-

Guardian Xtracare CottonBuds (200

Sticks/400Swabs) 1x200


Other Offers- Guardian Pvt Label

1. The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF

2. The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF

3. Guardian Xtramuscle 100% Whey Protein (Chocolate & Vanilla) 2lb,MRP Rs.2799/-,Save Rs.250/-

4. Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb, MRP Rs.1799/-, Save Rs.180/-

5. Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb, MRP Rs.1099/-, Save Rs.100/-

6. Guardian Xtramuscle 100% Whey Protein (Chocolate) 1lb,MRP Rs.1699/-, Save Rs.100/-

7. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 15% Off


Attractive Offers- FMHG

10% DISCOUNT

Omron Automatic B. P. Monitor ( HEM-7117) 1s Omron Automatic B. P. Monitor ( HEM-7121) 1s

Omron Automatic B. P. Monitor ( HEM-8711) 1s

Amron Backrest Right Posture Executive Therma Kool Reusable Hot/Cold Gel Pack 6x10 & 8.5x10.5 1s

Therma Kool Reusable Hot/Cold Gel Pack (8.5 x 10.5) 1s

One Touch Ultra Easy Meter Special Price 1s



GNC Offers- 25 % DISCOUNT

1. GNC Grape Seed Extract Cap 100mg 1x100

MRP - Rs 2599/- , OFFER PRICE – Rs 1949/-

2. GNC Ginkgo Biloba 60 mg Cap 1x100 MRP - Rs 1399/-, OFFER PRICE – Rs 1049/-

3. GNC Energy Formula Cap 1x100 MRP - Rs 2349/-, OFFER PRICE – Rs 1762/-

4. GNC L-Arginine and L-Ornithine Cap 1x60 MRP - Rs 2049/-, OFFER PRICE – Rs 1537/-

5. GNC Control Acs (Appetrex) Cap 1x60 MRP - Rs 3449/- , OFFER PRICE – Rs 2587/-


FMCG Offers

1. Flat Rs. 25/- OFF On Nivea Deodrant All Range Men & Women

2. Upto Rs. 20/- OFF On Nivea For Men Face Wash Oil Control & All in 1- 100ml, Dark Spot Reduction 50ml

3. Flat Rs. 20/- OFF On Nivea Shower Gels 250ml

4. Flat Rs. 20/- OFF On Nivea Body Lotion Range

5. Buy 1 Get 1 Free With Tempo Pocket Tissues 6 pack x 10 Tissues

6. Upto Rs. 50/- OFF On Mamy Poko Pants


FMCG Offers

7. Flat 5% OFF On Huggies Diapers All Range

8. Flat 15% OFF Skinless Skin Condoms & Carex Condoms Range 9. Upto Rs. 25/- OFF On Sofy Pad Bodyfit Various range

10. Flat Rs. 51/- OFF On Zuska Deodrant Men Range 150ml

11. Flat Rs. 20/- OFF On Old Spice Deodrant range 150 ml

12. Upto Rs. 10/- OFF On Amrutanjan Balm Range

13. Buy 2@ Get Rs.-50/- off on Whisper Ultra Clean With Wings L & Xtra Long Ultra Wing 1x30


Product Catalogue – Offers of July’15

Laminated copy of the XtraValu Catalogue will be send to each store, Keep it at the POS Counter & Inform customers about offers


Focus Category of the Month Immunity & Cleansing/Vigor & Vitality/Ayurvedic & Personal Hygeine

Guardian Care Zone & POS Display

1. GNC Vitamin C 1000 TR Tab 1x90.

2. GNC Milk Thistle HP Cap 1x90

3. GNC Liver Formula PN SoftGel 1x90

4. GNC Super Digestive Enzyme Cap 1x100

5. GNC Staminol

6. Guardian Hand sanitizer & Hand Wash

7. Guardian Neem Face Wash

8. Guardian Juices Range & Ayurvedic Range


- Senior Citizen New Enrolment Process- Offers for Sr.Citizen, Free Reminder Service, Process

Loyalty Program.


Senior Citizen Card-New Enrolment Process

We have introduced New Enrolment Process for Senior Citizen Card Members. Now, Senior Citizens (60 years & above) can get their membership card on the spot & the applicable Discount from 1st Purchase itself. Valid Documentation: 1) D/L, Pan Card, Passport, Aadhar Card, Voter ID or any Govt. provided ID proof 2) Latest prescription not older than 3 months (Optional)


Senior Citizen Card-New Enrolment Process

HOW TO ENROL?

Senior Citizen (60years & above) Walk-ins to your store & purchase anything, he is eligible to be enrolled in Guardian Senior card program.

The customer needs to fill up the Senior Citizen enrolment form (with all the details marked with asterisk) duly signed accepting the Terms & conditions of the program & provide a copy of valid age proof along with latest doctor’s prescription. He will be provided with the pre-activated Senior Citizen card for FREE with Lifetime Validity & he/she can get the applicable discount (10.1% Discount on Chronic Medicines except DPCO & Guardian Brands) with the first purchase itself. The store will send the documents within 7 working days to HO either hard copy or soft copy. The backend team will check the documentation, approve the eligible cards & will deactivate the cards, in case, if the documentation is not received within the agreed TAT or it doesn't meet the eligibility criteria.The store needs to update L-info on regular basis so that the issued cards gets reflected across all stores.

Enrolment Process


Sr. Citizen - Free Reminder Service (FRS)


FRS & Sr. Citizen Program Collaterals

10.1% discount on Prescription Medicines (Non-DPCO).

We will communicate the Offer to our Senior Citizen members through:

• Ad in Guardian Health Chronicle• Email & SMS Blast


FRS Process - System Implementation


- Jet Privilege Earn JP Miles while shopping with Guardian- ICICI Card members get 10% discount.- FreeCharge.in- TMC (Texas Medical Concierge)- American Express 10 Time Reward Points

Special Alliances


Special Alliance : Jet Airways

Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy.

Kindly note:

• Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed.

• Not valid on products on discount or offer


Special Alliance: ICICI

We have a Tie Up withICICITheir credit / debit card members would get a “10% discount on GNC,

& Guardian Brands”

External Card Types in Masters named as “ICICI” have been created (as shown in next slide).

The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default.


Special Alliance – Freecharge.in & TMC

10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.inLine discount

15% Off on GNC Products for TMC card holders

TMC System implimentation


American Express Card 10 time reward Points

All American Express Cardholder will earn 10 TimesReward pints while shopping at Guardian Pharmacy& Paying by American Express Card.

System will automatically calculate the reward point & nothing need to be done at the time of Billing.


System Implementation


- Product GuidePrivate Label


Guardian Product Range – Vitality

Xtravital Eye Health MRP – Rs 299

Product Highlights• Prevents Macular Degeneration• Essential Nutrients for Normal Vision

New Pack Xtravital Men / Women Health MRP – Rs 225 Each

Product Highlights• Reduces Stress• Boosts Immune System• Provides Essential Vitamins & Minerals


Guardian Product Range – Personal Hygiene

Ear Buds Pack of 200 - MRP - 65

Product Highlights• 100% cotton.

Ear Buds Pack of 100 - MRP - 40

Product Highlights• 100% cotton.


Guardian New Product Launch - Ayurveda

Product Highlights• Anti Bacterial• Reduces

cholesterol

XtraVeda Neem MRP Rs 90

XtraVeda TulsiMRP Rs 90

XtraVeda Garlic MRP Rs 90

Product Highlights• Natural Blood

Purifier

Product Highlights• Build Immunity• Prevent Cough &

Cold


SWITCH

Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.

Product Highlights• Contains patented Pro-Lung formula • Has super antioxidant like epigallocatechin gallae (EGCG)

a major active compound in green tea and peppermint oil• Neutralises build up of free radicals and toxins in the lungs,

accumulated through years of smoking

Guardian New Product Launch - Quit Smoking

MRP - 375


Guardian New Product Launch – Health

Xtraveda Honey MRP – Rs 190

100% NaturalFarm Honey

Xtraveda Honey & Lemon MRP – Rs 210

100% NaturalFarm Honey


Guardian Product Range - Vitality

Xtraveda Shilajeet MRP – Rs 199

• Powerful antioxidant that restores strength, energy and vitality in men and women

• Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda• Regular use diminishes weakness, rejuvenates cells and helps gain

youthful vigour• Recommended as a general tonic for a wide range of health

conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections

Xtraveda Safed Musli Tone MRP – Rs 799

• Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women

• Works as an effective anti-ageing treatment and restores youthful vigour

• Improves strength and stamina and enhances well being


Xtravital Joint Health MRP – Rs 770

• Repairs and rebuilds cartilage• Maintains integrity of joints• Promotes joint mobility and flexibility

Guardian Product Range - Bones & Joints


Thank You

Retail

We guardians July 2015