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CustomCloset.com
Austin Masal, CEO
“The Pandora of shopping”
personal shopper (personal style and info quiz)
+inventory aggregator
(everything you want is on ONE website!)
=Fewer and customized results
(Faster shopping and no headache!)
What is your gender? What is your height? What is your weight? What is your body type? What size jeans do you typically wear? What is your shoulder width? How do you prefer clothes to fit the top half of your body? How do you prefer pants to fit the bottom half of your body? What rise do you prefer your jeans to be? What ankle length do you prefer?
Which of the following stores and brands do you prefer?
Personal Style and Info Quiz (sample questions)
Target Market
Primarily womenAge 18-35Income bracket: $45-120K
73% willing to provide personal information
59% willing to provide lifestyle information
Competition Comparison
Inventory Aggregator:
Fashion Apparel Specific
No Search Result Overload
Customizable User Profile:
Final Selection made online:
Google Shopping ✔
Shopzilla.com ✔
StitchFix.com ✔ ✔ ✔
Lyst.com ✔ ✔
CustomCloset.com
✔ ✔ ✔ ✔
Competitive Advantage: Strategically developed algorithmExpertly customized shopping experienceFewer but tailored results
Financials
2000 active users in Y1400% company growth annuallyProfitable in Y3Average purchase $30010% commission on each purchasePremium placement packages
available for affiliates
Future Strategy
Algorithm patent in Y2Mobile AppBrick and Mortar locations
Exit Strategy: sell to competitor
Thank You!