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CustomCloset.co m Austin Masal, CEO

WEL business plan presentation PPT

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Page 1: WEL business plan presentation PPT

CustomCloset.com

Austin Masal, CEO

Page 2: WEL business plan presentation PPT

“The Pandora of shopping”

personal shopper (personal style and info quiz)

+inventory aggregator

(everything you want is on ONE website!)

=Fewer and customized results

(Faster shopping and no headache!)

Page 3: WEL business plan presentation PPT

What is your gender? What is your height? What is your weight? What is your body type?  What size jeans do you typically wear? What is your shoulder width? How do you prefer clothes to fit the top half of your body? How do you prefer pants to fit the bottom half of your body? What rise do you prefer your jeans to be?  What ankle length do you prefer?

Which of the following stores and brands do you prefer?

Personal Style and Info Quiz (sample questions)

Page 4: WEL business plan presentation PPT

Target Market

Primarily womenAge 18-35Income bracket: $45-120K

73% willing to provide personal information

59% willing to provide lifestyle information

Page 5: WEL business plan presentation PPT

Competition Comparison

Inventory Aggregator:

Fashion Apparel Specific

No Search Result Overload

Customizable User Profile:

Final Selection made online:

Google Shopping ✔

Shopzilla.com ✔

StitchFix.com ✔ ✔ ✔

Lyst.com ✔ ✔

CustomCloset.com

✔ ✔ ✔ ✔

Competitive Advantage: Strategically developed algorithmExpertly customized shopping experienceFewer but tailored results

Page 6: WEL business plan presentation PPT

Financials

2000 active users in Y1400% company growth annuallyProfitable in Y3Average purchase $30010% commission on each purchasePremium placement packages

available for affiliates

Page 7: WEL business plan presentation PPT

Future Strategy

Algorithm patent in Y2Mobile AppBrick and Mortar locations

Exit Strategy: sell to competitor

Page 8: WEL business plan presentation PPT

Thank You!