What Does Your Store Atmosphere Say to

Customers?

Elements of Store Atmosphere

The sights and sounds of your retail establishment can determine if customers come into your store, stay to shop, purchase merchandise, and return again.

These are shoppers that will spread the good word about your business and their positive experience. Factors include: Color Schemes Signage Merchandising Mix Visual Presentation Staff Store Cleanliness

Color Schemes

Colorful gondola shelving can make your store stand out from the competition.

While most stores use plain vanilla white, using color retail shelving can make any retail location instantly stand out to your customers.

Signage

Visible signage can help guide customers to the merchandise they are looking for easily.

In most cases, stores easy to navigate while making prices visible will enhance customer experience inside your store.

Merchandising Mix

Carrying plenty of inventory consisting of promotional items.

Having a proper ratio of good, better, and best items for you store’s demographic will generate word of mouth advertising.

Visual Presentation

The proper combination of end caps, island gondola shelving, and checkout counters all increase profits.

The size and shape of your front-end sales floor using color scheme, signage, and merchandising mix all play a vital role in visual presentation.

Staff

Your store employees represent a very large amount of consumer atmosphere.

Hire a very friendly team!Work with your staff on ways to increase

impulse and step-up sales!Teach your employees how do watch out

for shoplifting.

Store Cleanliness

Your store should be always kept clean and organized.

A dirty, un-kept store can send negative messages to your customers of low end merchandise and low-quality products.

No matter what industry your business is in, store cleanliness plays a crucial factor in the overall atmosphere of your store.