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© him! Ltd 2016. All rights reserved
WHO IS THE LONDON SHOPPER?
HIM! RESEARCH AND CONSULTING
FULL REPORT NOW AVAILABLE
© him! Ltd 2016. All rights reserved
CONTENTS
o Methodology
o Aim of report
o Life stage
o Value of the shopper
o Price perception
o Experience ratings
o Mission
o Net category purchases
o Food to Go shopper
o Meal for Tonight shopper
o Loyalty matrix
o Competition
o Preferences
o Opportunities
o Impulsivity
o Thoughts from him!
© him! Ltd 2016. All rights reserved
LONDON SHOPPERS ARE MORE LIKELY TO CHECK PRICES VS. OTHER REGIONS
London UK average
Likelihood to check prices in this store?
All of the time Most of the time Some of the time
54%
44%
Source: him! CTP 2016
© him! Ltd 2016. All rights reserved
Top up (planned) Food to Go Top up (distress) Meal for tonight Treat Drink to Go Newsagent
UK ave. London
LONDON C-STORE SHOPPERS OVER-INDEX IN TOP UP, FOOD/DRINK TO GO & MEAL FOR
TONIGHT MISSIONS
Main shopping mission:
Source: him! CTP 2016
© him! Ltd 2016. All rights reserved
RETAILERS IN LONDON SHOULD FOCUS ON OFFERING THE APPROPRIATE PRODUCTS FOR MEAL FOR TONIGHT AND TOP UP MISSIONS TO DRIVE ADDITIONAL VISITS
London shoppers: Loyalty Mission Matrix
Food to Go
Snacking
Treat
Meal for Tonight
Newsagent
Top Up
Lunch to Go
Source: him! CTP 2016
© him! Ltd 2016. All rights reserved
CTP STUDY METHODOLOGY
Over 20,000 interviews across
England, Scotland, Wales & Northern Ireland – regional analysis available.
Face-to-face in stores speaking to shoppers as they enter and exit the store capturing moment of truth responses
Research covers all days of the week and from 7am – 10pm each day. Conducted between 15th Feb – 17th April
© him! Ltd 2016. All rights reserved
For more information please contact:[email protected] 7611 0405www.him.uk.com
