WE’RE TAKING IT TO THE STREETS

ABOUT

• International Retailer

• Over 2,000 stores in 88 countries

• Top trends at reasonable prices

• Fast Fashion

GOALS

1.) Grow brand awareness2.) Boost online engagement3.) Generate more website traffic4.) Increase online sales by 50%

TARGET AUDIENCE

• Women 18-30• Career• Urban • Middle Class• online presence• Enjoys fashion

trends

#ZARASTREET

1.) Consumers take pictures of themselves in Zara clothing.

2.) Post image to social media platform using #ZaraStreet.

3.) Zara’s team takes the images and creates content highlighting real women rocking top trends.

THE CAMPAIGN

• Timeline• 6 Months – January to June • Spring and Summer Collections• Daily content posts

• Platforms• Social Media• Blog• Website• Email

• Collection look-book and weekly showcase

SOCIAL MEDIA & BLOGS

ON THE WEBSITE

#ZaraStreet

BUDGET

50%

25%

25%

$250,000 Budget

Social Media

Blog

Digital

Social media• Facebook – CPM

pricing• Twitter – CPC

pricing

Blog• Clothing giveaways

Digital• Website updates• Email content

creation

MEASURINGSUCCESS

• Online Sales• Monitor sales weekly

• Social Media• Take weekly updates

• Engagement• Usage of #ZaraStreet

• Website Traffic• Weekly updates

• Unique views• Page views• How they got to website• purchases