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Генерация лидов: 23 хинта для писем и LinkedIn сообщений
Анастасия Новикова 16.04.2015
Start● Target audience
● Goal
● Plan
● CTA
Are these CTAs good?● If you are interested, please email me● Waiting for your response● Do you need our resources?● Do you have any questions?● We want to be useful to you. Maybe you have some
projects, where we can help you? Or maybe you know someone, that need some help with web development?
CTA
● Call● Presentation● Meeting● Survey● Demo● Event invitation● Reference
Subject line facts● 4-7 words seen on mobile screen
● 69% of emails are reported as SPAM basing on subject line
● If email copy & subject are not relevant to each other, email won’t be answered
Subject
● Call … (OR 62%, 35% RR)● quick question/quick request/15 seconds …● RE: ● Introduction: Name/Company+Company
(OR 35%) ● Trying to connect (OR 35%)● One word (
Email opening
Opening
● Discuss how you’ve followed the contact’s career, how much you admire and respect them, and you’d love to hear about their “journey.”
● CUSTOM!
About us?
● Stop words (check printed list)
● Keywords
● Are you sure company presentation is needed?
Tricks
● Imagine or Let me tell you?
● Talking with or speaking to?
● I don’t know or I think?
● You have to?
Can we guess client’s problem?
CTA: sample● What if we set up a call?
● I will call you on …
● Let’s … smth
● How does it sound for you?
Verbal adjectives
● Shocking
● Embarrassing
● Thrilling
● Amazing
Short start
● Short sentence at the beginning, than explanation
90% SaaS sites are hacked.Google rating goes down.
Question● 5 W
● Question = CTA
● Questions limit
● Don’t answer your own questions
Possible cooperation
● Not as a CTA
● As an invitation
“I would like to add you as a contact for possible future cooperation”
More tricks
● Test email on mobile - 1 screen
● Short sentences, simple words - check your
target audience
● Avoid slang
● Add humor and feelings
Watch out
● Links● Attachments● Long paragraphs● No spacing/formatting● Long signatures
Tools
● Rapportive● Signals● Boomerang● Streak● Mail2cloud● Bananatag
Email plan A
● Opening (client-related)
● Problem guess
● CTA / Question
● Opening (client-related)
● Explanation with keywords
● Invitation + question
Email plan B
Hi [John Doe],
My name is Frances Bridges, I’m a young freelance journalist from [hometown] who just moved to [current city]. I’ve been reading your work in [enter publication] for awhile now, and was wondering if you have a spare 15 minutes for a new journalist in [current city]? I would love to hear about your journey as a [enter occupation], and any advice you may have regarding [enter occupation] and networking in [enter current city]. If you have some time in the next couple of weeks I’d love to buy you cup of coffee- hope to hear from you.
Best, Frances
Hi Michael,
I’m Eugenia from (Company name)
You’re attending (Event name) - so do I. What if we schedule a meeting in Stockholm to check if *Company name* and *Our company* has something to offer each other?
I’ve noticed you are interested in telecom customer portal’s security - my colleague who worked on security issue for *Client* will be at CEM as well so we can talk together.
Let me know what is the best day to meet you there,Name
Hi John,
I’m Anastacia from (company).
We are organizing a presentation of (keyword) projects as well as (one more keyword) ones from our portfolio. What is the best day for you to join our presentation?
