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2 Crucial Keys to a
Successful Sales Hire
How to select and set salespeople up for success.
@icarolemahoney
#UnlockGrowth2018
Introduction
Unbound Growth Founder
www.unboundgrowth.com
linkedin.com/in/carolemahoney
@icarolemahoney
#UnlockGrowth2018
Agenda
➔ Key #1- Sourcing and Selection
◆ Ideal Salesperson profile
◆ Attracting candidates
◆ Data based assessment
◆ Data qualification interviews
➔ Key #2- Onboarding and
Development
◆ Buyer centric
◆ Information chunking
◆ Real world application
➔ The problem
◆ Leadership perspective
◆ Front line perspective
1● Average tenure =
16 months
● Average ramp
time = 3.2
months
● Quota attainment
=68%
Source: The Bridge Group- 2016 Sales
Development Metrics
@icarolemahoney
#UnlockGrowth2018
Sourcing & Selection
@icarolemahoney
#UnlockGrowth2018
Role SpecificationIdeal Salesperson Profile● Position, level of difficulty, job
requirements
● Market and buyer role
● Resistance and competition
● Pricing, AOV, sales cycle length
● Post sales responsibilities
● Opportunity creation
● Culture and environment
@icarolemahoney
#UnlockGrowth2018
Attracting Candidates● Describe the applicant, not
the job
● Glassdoor review
● Referrals from team
● Universities
● Veterans programs
● Networking events
● LinkedIn jobs & InMail
● Job boards
@icarolemahoney
#UnlockGrowth2018
Data based assessment
● Mindset
● Behaviors
● Skills
● Environment
@icarolemahoney
#UnlockGrowth2018
Data qualification interviews
● Describe a situation
where…?
● How did you handle…?
● Can you give me an
example of…?
● Intangibles
@icarolemahoney
#UnlockGrowth2018
Onboarding and Development
@icarolemahoney
#UnlockGrowth2018
Buyer Centric● Their world
● Their business issue
● Their goals
● Their decision making process
@icarolemahoney
#UnlockGrowth2018
Information Chunking
● 15-20 minutes ‘chunks’
● Simulations and testing
● Online learning
● Easily iterate, scale &
measure
@icarolemahoney
#UnlockGrowth2018
Real World Application
● Forgetting Curve
● Adult Learning Theory
● Data Centric
● Customized
● Continuous
@icarolemahoney
#UnlockGrowth2018
Questions & Contact Info
Carole Mahoney
Resources:
http://bit.ly/saleshiresuccess
@icarolemahoney
#UnlockGrowth2018