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Contactually & BombBomb: The Secret to Lead Conversion Success: Using CRM + Video to Dominate Your Sales

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  1. 1. WHO ARE WE? Tony Cappaert Co-Founder & COO, Contactually Steve Pacinelli VP of Strategic Marketing, BombBomb
  2. 2. www.bombbomb.com/contactually vs RTV?MTV
  3. 3. www.bombbomb.com/contactually Insidesales.com
  4. 4. www.bombbomb.com/contactually
  5. 5. www.bombbomb.com/contactually Significant research by Christophe Morin has discovered that the old brain is actually responsible for driving buying decisions and that it tends to be initially engaged by imagery more than text. Marketo
  6. 6. www.bombbomb.com/contactually 1.Agent is honest and trustworthy 2.Reputation of agent 3.Agent is friend or family member 4.Agents knowledge of the neighborhood 5.Agent has caring personality/good listener Home Buyer and Seller Generational Trends Report
  7. 7. www.bombbomb.com/contactually What Doesnt Work Generic Lead Responses
  8. 8. www.bombbomb.com/contactually
  9. 9. www.bombbomb.com/contactually
  10. 10. www.bombbomb.com/contactually
  11. 11. www.bombbomb.com/contactually Emotional Events Triumph, anxiety, achievement, jubilation, understanding, empathy, and doubt. These are the best moments to use the power of video to show you understand and respect your prospect and/or clients.
  12. 12. www.bombbomb.com/contactually Why should I do video? Be therein person when youcant be therein person Video builds know, like and trust Video WINSin communication Youneed a differentiator You are better inperson right?
  13. 13. www.bombbomb.com/contactually LiveClicker 36% of what keeps customers loyal is a personal experience (Oracle) 53% of what drives the purchase is the sales experience (The Challenger Sales)
  14. 14. www.bombbomb.com/contactually Stop limitingyourself No, this is notwhat you look like!!!!! Practice builds confidence, and confidence produces success
  15. 15. www.bombbomb.com/contactually More personal lead-follow up - Melanie More personal way to communicate With your Contactually buckets A quick video sent to new clients and They LOVE it Introduce myself more personally Providing value in a unique way
  16. 16. Web leads follow-up - Agent Brian Mellvile Video email has been the deciding factor a number of times Recent client: $652,000 purchase & $200,000 sale Video email set me apart from everyone else August WEB LEADS Bucket, follow up and Communicate with video inside Contactually www.BombBomb.com/Contactually
  17. 17. Out of Town Leads Jeff R. Video shares my personality Builds know, like and trust Won this client Out of town leads bucket www.BombBomb.com/Contactually
  18. 18. Stay in touch with past clients Laura Anderson My clients love it Just say Thank you Ask for referrals Holiday Greetings Clients Bucket www.BombBomb.com/Contactually
  19. 19. www.BombBomb.com BombBomb + ContactuallyIntegration SyncanyContactuallybucketswithBombBombLists AND Recordandemail videosdirectlyfromyourContactuallyAccount Overall, stayin front ofyourtop prospects andcontacts using personalized video email! www.BombBomb.com/Contactually
  20. 20. Activate Integration on BombBomb Side 1) Log into your BombBomb Account 2) Select Add-ons in the top right 3) Select Integrations on the left 4) Scroll down and you will see Contactually 5) Hit connect and put in your Contactually login credentials www.BombBomb.com/Contactually
  21. 21. Sync your Contactually Buckets with BombBomb www.BombBomb.com/Contactually
  22. 22. Activate Integration inside Contactually www.BombBomb.com/Contactually
  23. 23. Record and Email Video Inside Contactually www.BombBomb.com/Contactually
  24. 24. Shoot Video Inside your Contactually Account www.BombBomb.com/Contactually
  25. 25. Email Video Inside your Contactually Account www.BombBomb.com/Contactually
  26. 26. Send from Gmail Step 1 Step 2 Step 3
  27. 27. The Secret to Lead Conversion Contactually + BombBomb www.BombBomb.com/Contactually Contactually is the Brains BombBomb is the Heart
  28. 28. Special BombBomb Offer!: 1 Year of BombBomb Subscription ($300 Value) 36 Pre-Written Real Estate Scripted Emails ($299 Value) Unlimited Emails Unlimited Video Sends Total Value $599 ONLY $300 Sign up RIGHT NOW - www.BombBomb.com/Contactually www.BombBomb.com/Contactually
  29. 29. Special Contactually Offer!: 1 Year of Contactually Professional ($700 Value) 15 Pre-Written Real Estate Email Templates ($199 Value) Free 30 minute coaching call ($99 Value) Unlimited Emails Unlimited Contacts Total Value $900 ONLY $588! Sign up RIGHT NOW www.Contactually.com/invite/BombBomb www.BombBomb.com/Contactually
  30. 30. THANKS! Well follow up with the recording within 24 hours! Look for an email with more goodies as well