Embed Size (px)
Citation preview
DIGITAL MARKETING & SALES PLANNING
of
This presentation consists of 3 parts
General Info
Analyticse-ROI
Planning
PRESENTATION PLUG IN
Digital Platforms of Naya Diganta:
Dot ComFacebook Channel
To create:
Digital Sales Available only in:
www.dailynayadiganta.com
You
Tub
e C
han
ne
l
G+
Ch
an
ne
l
Lin
ked
in P
rofile
ANALYTICS
CHANNEL ANALYTICS
Channel : www.dailynayadiganta.com
Global Rank:6,230
Rank in Bangladesh:25
Channel : FB/Daily Naya Diganta
Daily Naya Diganta Fans by Country
DIGITAL
MARKETING/SALES PLANNING
7 PHASES TO BOOM IN DIGITAL MARKETING & SALES
Marketing Channels Assessment
Client Journey Mapping/Sales Process
Social Media & Thought Leadership
Email, Events & PR
e-ROI Proposal
Inter into the every blood cell of Society
Regular Digital Campaign
Phase - 01
Marketing Channel Assessment
We are to gather:
Web analytics
Social insight
Specialties
Digital events details
Package allocation
Phase -02
CLIENT
JOURNEY MAPPING
Client Journey Mapping includes:
Identify the
potential fields
Offer a unique service
Sketch clients’
business
outcome
Find out clients’
digital
communication
way
Know the
Customers’
Business goal
Introduce
e-ROI
Ensure
Brand Promise
Keep them
Affirmative
Research
the battle field
THE GOAL OF CLIENT JOURNEY MAPPINGTo find an easy & effective answer why our
Customers should choose us above others.
EMAIL,
EVENTS, PR
Phase -03
Email Strategy:
SIGN UP FOR OUR NEWSLETTER
People want stories that matter to them
and content they can actually use.
People love to be part of something.
We’re not asking your permission to send
you emails.
We’re inviting you into our community.
Note: Invitation should be sent by attractive digital card
Tasks to do
To intensify P2P & B2B relationship
Send personal
Create email
Database
Send invitation &
Information
DATABASE GROWTHe-ROI MARKETING & SALES PLAN
WHY SHOULD WE FOCUS ON THIS?
Increase audience size for offer distribution and sales opportunities
Opportunity to test effectiveness of new tactics and be up to date with TG
Fix a target & take a tour to that: (for example)
CURRENT DATABASE SIZE: 207
GROWTH GOALS
END OF 2015: 9,000
END OF 2016: 20,000
EVENT TO ORGANIZEe-ROI MARKETING & SALES
PLAN
An award ceremony is to be arranged:
Award to give: Existing Clients/Corporate People
Event type : Lunch/Dinner Party with award giving ceremony
Event Objective:Let them know our
digital service & e-ROI
Give them a good time &
better feelings
Relationship Intensification
To inform our success in
Digital Platforms
NAYA DIGANTA MAY HAVE A GOAL OF
CREATING MEMORABLE EVENTS
Through hosting events, our focus on
unique, sharable experiences for our
Existing & probable clients will carry over
into our own physical space.
Naya Diganta has the opportunity to create
memorable events and build a local
reputation by going above and beyond in
our hospitality towards event guests.
PUBLIC RELATIONSHIP (PR)e-ROI Marketing & Sales Plan
STEP 1:BEING POSITIVE
ABOUT THE CLIENT
STEP 2: TRIGGERED THANK YOU
STEP 3: FOLLOW UP PHONE CALL
STEP 4: PERSONAL
STEP 5: CAPABILITIES
PRESENTATION
Good relation with digital agency is also a part of PR
Phase -04
SOCIAL MEDIA & THOUGHT LEADERSHIP
At least the social
channels we should have:• LinkedIn
• You Tube
• Google Plus
WHY LINKEDIN?
•Attract Business Clients
• Accelerate the Market Opportunities
• Generate New Leads & Fill Pipelines
• Shorter Sales Cycles
• Longer Client Lifecycles
• Get Found, Get Deals
• Create a Targeted Tribe/ Online Communities
• Maintain “Top of Mind Awareness”
• Be up to dated with Social Strategies
• Let the TG easily know about digital capabilities
• In fact, it is the largest professional network
WHY GOOGLE PLUS?
•To rank up in SEO
• To participate in different communities
• Google helps when a site get +1• Every post on G+ is immediately indexed by Google
• To get more web visitors
THOUGHT LEADERSHIPTHOUGHT LEADERSHIP IS TO BE APPLIED
IN SOCIAL CHANNELS BY POST USING THE FOLLOWING TOPICS:
Digital statistics
infographics
Digital Trends article
Success stories
Channel infographics
Digital Tips
Digital events info
Organize online digital
campaign
Inspiring content
Corporate trendy article
e-ROI related posts
Digital Statistics infographics : 2 post in a week
Digital Trendy Article : 1 post per day
Success stories : 2 post per day
Channel Infographics : 3 post per day
Digital Tips : 1 post per day
e-ROI related tips : 3 posts per week
Digital campaign : 1 camp per month
Inspiring Content : 1 post per day
Corporate Trendy article : 3 posts per week
e-ROI / BUSINESS PROPOSAL AN IMPRESSIVE BUSINESS PROPOSAL IS TO BE MADE THAT INCLUDES:
A short analysis on Target Group of
the Product/Service
Channel Scenario of
www.dailynayadiganta.com
Consumer Journey
Channel Analytics Match Making
between the TG & Channel visitor
Our offer
Specialties
Value added Service
Business outcome of the
client
Previous case study report of
success
Phase -05
Phase -06
INTER INTO DIGITAL BLOOD CELL OF SOCIETY
REGULAR CAMPAIGN IN DIGITAL PLATFORMTo enter into the digital blood cell of society, we have to arrange regular campaign. The CTA content should be creative
and TG encouraging. A campaign is to hit a target group and another campaign to hit another target group of society..
For example:
Let’s classify the groups of a society first :
• Student/Youth
• Women
• Corporate People
• Men
• Digital Specialists
• Average
Based on TG, we are to make a proper campaign plan.
We have to build a festive in our dot com site and run the campaign.
A campaign period should be 19/20 days.
Rest days of the month is for result and to announce the next campaign.
BUSINESS OUTCOME & OBJECTIVE OF CAMPAIGN
• Always to be the ‘talk of the time’ in digital society.
• To know the TG type in advance and pitch our related clients for sponsor.
• People love festival and they appreciate them who arrange.
• Spread word of mouth.
• To have more classified visitors.
• To gather every part of society.
• Be the festive partner of Target Group.
• To gain social value.
• To rank up in SEO
• To increase digital trends in Bangladesh.
Creative campaign idea and effective management
can bring the e-Daily Naya Diganta to the top of the
Digital mind in BD.
Planned by:
Abu Jafor Siddique
Digital Marketing Executive
Daily Naya Diganta
THANK YOU
