Sales Study Eureka Forbes

Arjama Mukherjee

DM14D08Core-marketing

About the Company

• EFL was started in 1982 as a joint venture between the Forbes (India) Group and Electrolux of Sweden.

• Market Leaders in water purifiers and Vacuum cleaners

• One of Asia’s largest Direct Sales consumer product company

• Best Employers in Asia and India (Hewitt studies)

Philosophy

A legacy of caring

“A company that believes in building relationships”

Competition faced Selling system

Other purifiers

Pillars of Success

‘Customer Response Centers’- 132 Cities- 220 Offices

‘EuroChamps’- Sales Professionals

‘EuroSathis’-Franchisee Direct Operations

Euro Champ Tasks

Prospecting New Clients

Educating Customers

Maintaining Relationships

After Sales Service

Installing & Demonstration

Gathering Feedback

Tool to reach consumers : Direct Marketing

2,80,000 Home visits each day

10,000+ Effective demonstrations each day

40,000 Kitchen visits each day

Customers within a 5 km radius80%

Reach across IndiaOver 1650 towns and 82% of Urban India Homes

(SEC A, B & C)

Mailers

• Communicates the importance of Aquagaurd purifier for a family’s health from diseases spread during monsoons

Job opportunities

• Highlights the job opportunities provided by Eureka Forbes for differently disabled individuals

• Also talks about the work culture and growth at Eureka Forbes

Fostering healthy life

Offers

Any Question ?

THANK YOU