Embed Size (px)
Citation preview
1 I
Information & Marketing Solutions
For Easier Market Access and Improved Market Presence
About Us
Solar Age is a leading international provider of intelligence and marketing solutions
Knowledge is power, what you do not know can harm your business!
Our intelligence professionals then analyze this information through a methodological, systematic process to provide you
with comprehensive data to promote your knowledge
Enabling our Clients to:
Better understand the business environment
Minimize risks in decision making and mitigate business & security threats
Identify new opportunities to grow and expand
Leverage their competitive edge
Achieve better understanding of current and future customers
Our service :Information Collection
• A professional search
• Holistic situational picture
• Predict future threats
• Competitive intelligence
• Insightful information
• Unique virtual security layer
• Reliable Intelligence
• Relevant information at the right time
• Cost-effective risk-based proactive solutions
Main Outputs
5 I
5 I
Competitive Intelligence
Threat Analysis and Risk
Assessment Management
Competitive Analysis
Market Analysis
Background Checks & Deep Due Diligence
Competitive Intelligence
Assisting our clients in dealing with the competitive business world
Increasing the volume and market dominance of their business
Competitive Analysis
In the meantime, your competitors are constantly active(“Life is what happens to you while you’re busy making other plans”)
Competitive Analysis
• Competitor profiling
• Analyzing your competitors’ strategy
• Defining competitors’ tactics, marketing efforts, sales, pricing and flexibility
• Reputation management
• Partnerships – Are your partners acting in compliance with your agreements? New partnership opportunities.
Constantly define, gather and analyze your
competitors and/or vendors
Competitive Analysis:Sample Target Questions
Market sentiment towards competing
companies
Competitors’ pitch, marketing material and
selling points
Target’s competing products – Pricing and
pricing model
Do competitors offer significant discounts? (How much do they actually charge in
practice?)
Details regarding competing products and
services
Competitors go-to-market strategy in
different markets (direct sales, partners, resellers, etc.)
How do other competitors perceive
and compare themselves to you?
What are the advantages of the
competing products, as perceived by them?
…and other specific technical questions that
will be determined by you.
Market AnalysisYour Environment
Investing where your product / service is
most in demand
Mapping shopping malls’distribution in the center
of London
Market AnalysisYour Environment
• Market trends
• New business opportunities
• Economic / demographic trends
• Security / stability status and forecast
• Regulation requirements
• Similar products / services characteristics and market presence.
Understanding the “big picture”
Threat Analysis and Risk Assessment Management
Information regarding Business threats
Competitors & their actions Future strategies
Information regarding Security threats
Criminal
Terrorist
Organizations
CountriesCritical infrastructure
Threat Analysis and Risk Assessment Management
• Detailed periodic reports
• Ad-hoc reports
• Real-time alerts when necessary
Protecting our clients through:
Background Checks & Deep Due Diligence
Background Checks :
• Highlight unusual events
• Troubling information in the employee's history
• Assess the level of risk presented by specific individuals
Deep Due-Diligence :
• Relevant and reliable information about companies
• Revealing what others are hiding and might increase financial, reputational, operational and legal risks
