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INside Sales Series: Optimising your professional brand to accelerate sales
Ben Eatwell Marketing Manager ANZ LinkedIn Sales Solutions
Why is a professional brand important?
81% 35%
72%
81% of buyers are more likely to engage with you if
you have a professional brand
Reps that exceed quota get 35% more page views
Sales reps that use social selling outperform their
peers by over 72%
66% -90% THROUGH THE
BUYER JOURNEY
75% B2B BUYERS
RESEARCHING SOLUTIONS ON SOCIAL MEDIA
What do you see when you Google your name?
Which Erica would you buy from?
First impressions count
• Professional Photo
• Contact Details
• Headline
• Summary
• Rich Media
Structuring your Summary
Rich Media
TIP: What content
would a prospect want at the start of their buying journey?
1 min video
= 1.8m words
2bn
Engage with
Content
Types of Content
Shared article
Blog post
Group discussions
Video
Presentations
Infographics
Webinars
eBooks
Case Studies
Whitepapers
Get noticed to be acknowledged
Content from other influencers
Original content Content about your business
4 1 1 - -
Engaging with Content
Be Authentic
Be Valuable
Be Active
Questions
bit.ly/10tipsforsalescontent
Recent Webinar: 10 Tips for Engaging Sales Prospects with Content