Prothom Alo Digital team presented to corporate clients and agency the benefits of Online advertising and defined the value additions we could provide to their campaigns. The largest Bangla Language news portal in the world is ready to meet the needs of its valued clients by offering new and innovative solutions in today's digital bangladesh
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1. THE NEW PROTHOM-ALO.COM
2. THE DIGITAL TEAM @ PROTHOM-ALO
3. Prothom Alo Digital Team Ad Sales Domestic International
Technology Web Development Ad Operations Marketing SEO and SEM SEO
and SEM Social Media Market Interactions Billing and Collections
Invoicing Service and recovery Content News Editorials and
Features
4. Digital Advertising By: Prothom Alo Digital
5. The Agenda Introduction to Prothom Alo Digital Our Value
Proposition The Future of Digital Advertising A Chance to Serve You
Better Layouts and Details
6. INTRODUCTION TO PROTHOM ALO DIGITAL
7. Prothom Alo Digitals Story Prothom-Alo.com the leading
Bangla News Portal Number 1 Bangla website in the world Visitors
from 200 countries Over 2.7 Million unique visitors on our website
200+ Million page views per month Courageous, objective and
professional journalism Courageous, objective and professional
journalism Unmatched reader loyalty
8. How it all began for Prothom Alo 2005 2009 2013 Advertising
market leader Launch of E-paper 24/7 news portal 1998 2002
Advertising market leader Launch of newspaper and website Most
circulated newspaper
9. 2014 The digital age for Prothom Alo Many digital
innovations on the Prothom Alo website Focus on search engine
compliance Mobile App re-design and Social Media Marketing
Collaborating with industry leaders like Google More engagement
with the community
10. Leveraging Community Engagement GPA 5 Recognition Math
Olympiad Language Competition Internet Festival Movement Against
Acid Violence Anti-drug Awareness Campaign Financial Aid to
Students Assistance to Calamity Struck People AIDS Awareness
Program Prothoma Prokashon, Kishor Alo, Protichinta, Prothom Alo
Jobs and ABC Radio are sister concerns of Prothom Alo (Mediastar
Ltd.)
11. Digital Bangladesh, Digital Prothom Alo Internet the 4th
largest ATL media after TV, print and radio Internet reach is
expected to rise above radio in a couple of years It will surpass
print within next 4-5 years Urban youth form the majority of the
digital population Factors propelling growth of the internet
Factors propelling growth of the internet High mobile penetration
Increasing per capita income Faster adoption of new technology
Improving literacy rate
12. OUR VALUE PROPOSITION
13. Traditional Vs New Online Advertising Traditional Ad
Systems Could not target the correct audience Conversion was a
challenge Lack of customer tracking Details reporting problems New
- Prothom Alo Digital Latest digital ad technologies Latest digital
ad technologies Ability of Geo-targeting Tracking and Re-targeting
Makes more prime ad spaces Flexibility of customized budgets More
control and accountability Comprehensive advertising campaign
reports
14. Online Advertising Global Landscape
15. First Bangla Publisher Partnering with Google Double Click,
a subsidiary of Google, now provides our ad technology engine
State-of-the-art platform allows advertisers to target audience
with geographic, demographic and behavioral criteria Complex online
campaigns can now be managed with ease Reports on key performance
areas assist advertisers to measure ROI and increase campaign
efficiency
16. THE FUTURE OF DIGITAL ADVERTISING
17. The world is moving ahead.. Prothom-alo.com traffic is
growing more than 45% year on year 66% new and 34% returning
visitors Annual growth rate of 21.1% as per BTRC
18. Prothom Alo Reader Survey Feb 2014 Age distribution 75%
readers are below 35 years old Youth readership Most popular
content Politics Sports International news Entertainment
19. Prothom Alo Readers - International 84% readers visit
prothom-alo.com more than once a day
20. Prothom Alo Readers Socio Economic Status 76% readers are
Graduates and Post Graduates 24% are HSC or equivalent 72% readers
belong to SEC-A and SEC-B
21. A CHANCE TO SERVE YOU BETTER
22. Content Bucket Now easy to target customers
23. Advertisers are Innovators, so are we Doubleclick ad
servicing platform works on the CPM model CPM (Cost per Mil) is
cost per one thousand ad view which is an industry standard around
the world Advertising partners can now place ads on Premium spots
Partners with flexible budgets have an equal chance to get their
adverts noticed on Prothom-Alo.comtheir adverts noticed on
Prothom-Alo.com Clients and partners can now take informed
decisions
24. Targeting, Reporting, Increasing ROI Targeting includes (at
the initial stage) Ad Placement (within the site) Ad Placement (in
geographical area) Various reports will be available to advertisers
Ad performance Report Ad performance Report Impression / Click /
CTR Creative wise Report Geographic Reporting Further innovative
features will be introduced in the coming months
25. Some of The Prothom Alo Digital Clientele
26. LAYOUT AND DETAILS
27. The new layout for Prothom-Alo.com Home Page Super Premium
Premium Regular
28. The new layout for Prothom-Alo.com Section/ Sub section
Premium Regular
29. The new layout for Prothom-Alo.com Article Page Premium
Regular
30. The new layout for eprothomalo.com Super Premium
Premium
31. The new layout for mobile m.prothom-alo.com
32. The new layout for mobile m.prothom-alo.com
33. Ad Creative Specification File Type GIF/JPEG/PNG/SWF/3rd
Party Tags Rich Media Support Max File Size 40KB
34. Pledge of the Digital team Content builds relationships.
Relationships are built on trust. Trust drives revenue. - Andrew
Davis, Author Build long term partnerships based on trust
Relationships to serve our best to our valued clients Lead the
Digital Advertising space of Bangladesh Nurture and sustain the
advertising Eco System