Product ResearchBy Alina Haq

Digipak –Miley Cyrus

Eye contact (direct address) – creating a personal connection with the consumer and the artist. Increasing the chances of the consumer buying the album

Covering her mouth with her hand but her lips are parted as if she wants to say something but she can’t. It makes her look mysterious as if the only way to find out what she wants to say is through her music. (Teaser)

The palm trees, the sunset colours and neon signs indicates the album is fun listening as it holds connotations of a holiday and night life.

The album name ‘Bangerz’ also establishes the album to be fun listening. It’s a word commonly used by teenagers to suggest a song is good which applies to her target audience, teenagers. Also, ‘Bangerz’ applies that all of Miley’s songs in her track list are number one hits. This influences the demographic to purchase the album, thus they are guaranteed good music.

Miley is wearing black and showing her legs this adds sex appeal , making her look desirable as if her songs in the album will ‘reveal’ itself to you – adding an exclusivity aspect to the album. By looking mysterious and sexy it will appeal to males, this is effective as her demographic mostly consists of females. Her demographic would therefore expand, making more people buy her album.

The cropped editing of Miley doesn’t look professional and the layout of the album doesn’t meet typical conventions. This is done on purpose to make her stand out from the background and to promote her image of not being like everyone else corresponding with her crazy persona – establishing that she is original and the album wouldn’t be ordinary. This enforces the mysterious aspect of the album, making the demographic want to buy the album to see what the songs are like.

Magazine Advert

The band is not pictured in the advertisement. Similarly, Coldplay’s music videos don’t always make band appearances. The attention is usually on the lead singer. This makes the demographic more focused on their music rather than their band image - promoting their album even more.

The background image is bright and colourful. It’s made to look like a wall of graffiti which connotes their music genre, indie. Indie music is laid back and the lyrics of the songs have a rebellious streak where they challenge todays society much like the purpose of graffiti. By meeting the indie genre’s conventions, it would attract the indie demographic.

The layout is organised, neat and formal – meeting with the album post conventions. A deep contrast to the messy background ultimately challenging the indie genre. Also, making the album information clearer for the demographic which is the most significant aspect of the poster.

It features her best selling singles at the bottom that viewers would be able to recognise and associate the album with.

There is a lot of red in the advert that connotes danger, love and passion immediately suggesting what her album will be like to the consumer.

The rose in the advert is a prop that signifies love and passion, the same emotions Rihanna displays throughout her album.

There are two different pictures of Rihanna both related to the album with the theme of red and Rihanna looking down. Her expression of looking down to the album title is mysterious as if all the answers lie in her album ‘Loud’.

Website – Katy Perry

As soon as you click on the website you are greeted with Katy Perry’s latest music video ‘This Is How We Do’. This is a good promotion technique to get the song out to the demographic and for the video to gain as many views as possible. Successfully her video boasts over 30 million views.

The icon on the top left hand corner allows you to play her songs from her most recent album ‘Prism’. Which prompts viewers to buy her single on iTunes or give her music a chance. Either way it’s a good promotional technique to get her music out there.

The main image is from Katy’s latest album ‘Prism’ which was released last year in 2013. Proving to be still relevant as her singles are still hitting the chart and playing on the radio.

• The theme of the site enforces the album cover in the background, it’s floral and summery with the same house colours of the album. Which is good in present time as it is summer and people would be in the mood to listen to something that is summery.

All the images on the site are single shots of Katy Perry, putting all the focus on Katy rather than anything else.

• On the right hand corner are icons for social media e.g. Facebook, Twitter, YouTube etc. promoting you can always stay connected to the artist through social media creating a connection between the fan and the artist. It is also beneficial for sharing links from the site to social media, again promoting the artist through peers on the internet.

The font of her name on the top left hand corner is her standard logo, keeping aspects of her image consistent and recognisable to the demographic.

The single shots of Katy are shaped like a triangle to enforce her latest album ‘Prism’ which is a triangular shape. The whole site corresponds with her album’s theme. Keeping it consistent and promoting her album further.

The layout is very simple and basic allowing viewers to easily locate where everything is.

The images match the captions and text underneath them which are latest updates about the artist. Allowing viewers to be kept up – to – date with what’s occurring with Katy.

The icon on the top left hand corner allows you to play her songs from ‘Prism’. Allowing the demographic have a taste of the album before they purchase it.