Sponsorship Package from the FIRM Music Fest

Sponsorship Opportunities

Our Collaborative Partners

The F.I.R.M. OverviewAtlanta, Georgia was once known as the “Music Mecca” and a hub for true talent, record labels and the greatest talent in music industry. However, a steady decline continues to occur while creating scarce education-based music programs, limited artist opportunities and waning viable artistic commodities in our community. Industry veteran, Kevin Shine immediately took note of Atlanta’s environment and the state of the music industry as a whole. He started The F.I.R.M. (The Foundation for Innovative Resource Management) with a goal to establish a community of opportunity.

Kevin Shine is a proven music industry executive with 15 years of experience in various capacities, including both A&R and management. Kevin moved from Chicago and recognized a need in Atlanta’s music community and abroad. While creating opportunities for his highly anticipated songwriting team, Galaxy, he developed strong alliances with many industry executives and artists. His desire was to consolidate these resources and create an atmosphere of community and opportunity. In doing so, Kevin began to execute events through his company, The F.I.R .M., and has since received outstanding reviews and inquiries about expanding the company nationally.

Highlights include:– Stellar performances by KeKe Wyatt, SILK, TK & Cash (DTP) and more. – Participation from executives such as Wayne Williams (JIVE), Orlando McGee (JIVE), Ray Daniels (Universal/Motown), Debra

Antney (Mizay Ent), Keith Kennedy (TJ's DJ's), JR (Konvict), T ROC (Roc Harder), Tank (Formerly Interscope) and more. – Exclusive songwriter, publishing, legal, artist and producer panels which included from J-Que (The Clutch), Rock City, Kendrick

Dean, Justice League, Cappriccieo Scates, Dedra Davis, Kendall Mintor and Chris Henderson. – Sponsor participation from Red Bull, The Artmore Hotel, 404 Lounge, Birmingham Records, Over Da Edge, Camouflage

Management, Arromet Records, SESAC, ASCAP, Blaze Artist Management, and MEISA. – Successful programs such as ASCAP Presents Writing Sessions, Record Breakers, and Live Radio. – Community partnership with Gerry Van Mansfield of Empty Vessel, a non-profit organization that supports music and

community programs. – Over 1000 participants, 7 locations, 11 events, 4 showcases, 10 panels, and over 20 performances- all executed in 5 DAYS!

Co-branding opportunities are critical for brands that understand the importance of establishing relationships among the music community and match The F.I.R.M.’s passion for music and education. The F.I.R.M. will give brands an opportunity to gain loyalty among customers who consistently invest in the development of their talent, personal development and long term success.

As a potential partner of The F.I.R.M., there is a tremendous opportunity to assist in a standard of excellence that is executed and exposed to top music companies and executives. Associated organizations/companies will be able to maximize company product/service branding and increase revenue, by gaining direct exposure to a core demographic.

The F.I.R.M.’s mission is to provide new programs and initiatives to help raise the quality of music and music education. In less than a year, Kevin has been able to accomplish the successful implementation of several key events in Atlanta which include; Writing Sessions: Live in the Studio with ASCAP, Record Breakers, The Premiere A&R Showcase, Live Radio and The F.I.R.M. Music Fest. Each event has been marked with successful Executive participation, community support and creative opportunity.

The Premiere A& R Showcase", which provides a two-fold opportunity for local artists to showcase their talent and gives record company executives first dibs on the next big star. The success of the first two showcases has resulted in a 5-city tour deal with Live Nation and The House of Blues that will launch Fall of 2009.

The Premiere A&R Showcase began in February 2009 and was responsible for advancing the careers of 6 up and coming artists. Over 1000 artist submitted their material. Artists included Goldy (Motown/Universal) and TK & Cash (DTP).

"Writing Sessions: Live in the Studio”, held in conjunction with ASCAP's Tremayne Anchrum (Director of Creative Urban Affairs) is a private producer/songwriter mixer. The event allows independent artists, producers and songwriters to get an educational experience as well allowing them to benefit from a private networking environment. Writing Sessions began in January 2009 and has grown from 50 plus participants to over 400.

"Live Radio”, an educational forum for artists and songwriters to expose their music and receive feedback . This preliminary tool will develop artists and writers from the ground floor. All musicians will have the opportunity to receive critiques on their recorded material.

The F.I.R.M. Music 2009, a grassroots 5 day music conference with over 1000 participants, 11 events, 3 showcases, powerful executive panelists and community participation.

Record Breakers made it’s debut just a month before the F.I.R.M. Music fest, giving producers and songwriters and opportunity to expose their music in a competitive environment.

Highlighted guests include: Wayne Williams-Jive Records, Kim Smith- Rowdy Records (Dallas Austin), T Mah- Konvict Records, Serge- Atlantic Records, Dub G- UGK Records, Cappreccieo Scates – SESAC, Askia Fountain - Compound (Ne-yo), Kawan “KP” Prather- Def Jam Records, Mike Jackson- EMI Music Publishing, Ray Daniels- Universal/ Motown Records, Lamont Norris- Universal/Motown, Brian Miller- Artist Factory, Torrence Scott- J Pat Records (Usher), Kna nook- Collipark Music, Sal- Disturbing Tha Peace, Khao Cates - Producer (R. Kelly, T.I., Ruben Studdard, Lil G, Snoop, Ludacris, Pharrell), Nitti Beats- Producer (Yung Joc, Young Dro, T.I., Plies, Juvenile, Jermaine Dupri), No ID- G.O.O.D. Music (Kanye, Jay Z, Common, Usher, Jermaine Dupri, Alicia Keys), and TJ Chapman- TJ DJs.

F.I.R.M. Programs

Marketing TacticsMarketing Strategy

The FIRM will reach its marketing goals by utilizing powerful strategies during streamlined revolving campaigns, including securing resources to support its mission statement, organizing successful public and private events and serving as an innovative educational tool and advocate for all talent. The FIRM will create appropriate perceptions across multiple channels, including, print — direct mail, flyers, brochures, and postcards, TV or radio spots, newspaper or magazine ads, online and more.

Other tactics will include:

Relationships with local College & Universities Partnerships with organizations such as MESIA, NARAS

Alliances with ASCAP and SESAC Submitting press releases to media wires and vital entertainment blogs

Broadcasting You Tube videos to reach masses Implementing a direct street team for flyer distribution

Print Media-Local, Regional and National Electronic Media-Local, Regional and National

Monthly Newsletters Word of Mouth

Contact database management system F.I.R.M. Website, Search Engine Optimization

Myspace Facebook

Twitter Linked In

Face to Face Meetings Marketing & Promotions partnerships

NARAS Non Profit & Community Events

The MarketThe F.I.R.M.’s contributions will affect worldwide standards. The company’s services are appropriate for a wide age range and demographic. There are no known organizations in Atlanta that focus on education and development without supporting specific private interests. The FIRM, however, caters to the large audience of unaffiliated entertainment professionals in Atlanta and beyond.

Marketing, Marketing, Marketing…Other benefits include...• Access to Executives who influence music industry trends.

•Association with a trusted, reputable brand that’s noted among many of today’s successful major music projects.

•Access to our database of over 20,000 music executives and entrepreneurs , who invest in music related products and services.

•Extended access to over 400,000 marketing and promotional affiliates of The F.I.R.M.

•Inclusion in media press releases, press conferences, print material and all other opportunities for media exposure.

•Full access to market research within an established niche market.

•Consistent exposure to thousands of participants NATIONALLY.

As a sponsor of The The F.I.R.M., Members of the target group tend to live in suburban or urban areas. The demographic includes males and females; aged thirteen to forty-five; with a household income range between $30,000–$100,000. Many invest a substantial amount of their income on development and entertainment related interests. While they watch television several hours per week their viewing tends to be more than average. Audience members tend to listen to radio stations while they commute in their cars and at work—tuning into broad variety of formats.

According to the NPD, “the music industry now has to redouble efforts to intercept and engage these listeners, so they can create revenue through upselling music, videos, concert tickets, and related merchandise.”

The FIRM will engage consumers, increase quality and present opportunities for partners to market their services and products.

Each sponsorship package is designed to create an interest and demand in branding your company and allowing your business and brand to interact face-to-face with this emerging and existing audience.

In today’s business environment, there are may opportunities and avenues for your support and sponsorship. The F.I.R.M. is ideal for sponsorship participation because it affords your brand direct contact to the consumer. Their potential brand loyalty greatly influences their peer groups buying patterns and behaviors. We provide you the sponsor with an extremely unique opportunity to directly impact what the next generation is doing, buying wearing and using.

Your Company/Product PlacementThe Objectives:

• Product Sampling• To position your company/product as a leader in

its industry.• To allow consumers to experience the product.• To increase consumer awareness and product sales.• To provide tangible consumer incentives for their

participation in the promotional experience.

The Strategies:

• To develop an interactive event that lures consumers to the brand.

• To distribute complimentary materials to every consumer present.

• To promote your brand and show value.

The Tactics:

• Promotions• Party Marketing• Product Placement

Gift Bags

Press Releases

Logo Placement

Product Themed Events

Prominent Signage at Venues

Local, Regional and National Exposure

Levels of Sponsorship-Annual Campaign Participation-

The Entrepreneur -TITLE SPONSOR: $200,000 (EXCLUSIVE SPONSORSHIP) (12 Months)

• Rights to sample products at ALL events.

• Joint press release announcing title sponsorship to national press

• Logo on all promotional materials

• Logo included in all signage at ALL venues

• Logo/link on Websites

• Link on all promotional e-mail blasts

• Unlimited passes to ALL events

The Entertainer–Co-Sponsor: $50,000 (4 Available) (6 months)


• Press release inclusion on all national campaigns





• 10 passes to ALL events

The Executive $25,000 (In-Kind Materials Accepted)


• Press release inclusion on all national campaigns





• 5 passes to ALL events

Levels of Sponsorship-Individual Event Participation-

The Entrepreneur -TITLE SPONSOR: $5,000 (EXCLUSIVE SPONSORSHIP) (1 Available)

• Rights to sample products at event

• Joint press release announcing title sponsorship


• Logo included in all signage at the venue



• 10 passes to event

The Entertainer–Co-Sponsor: $2,000 (4 Available)

• Logo placement on Press releases


• Rights to sample products at event

• Logo attribution on select printed materials

• Logo/link on all promotional e-mail blasts


The Executive $500 (In-Kind Materials Accepted)


• Logo/link on all promotional e-mail blasts

• Logo Placement on Press Releases


* Individual event sponsor opportunities are subject to change and may include booth sponsorship, gift bag inclusion, lanyard sponsorship, food sponsorship, and other opportunities as they are presented.

Legal Disclaimer• Confidential and Proprietary Nature of Proposal.

This proposal is proprietary to The F.I.R.M. We reserve all rights in such proposals. Accordingly, you as an individual and your company agree to protect the confidentiality of all information contained in this document, except as may be required by any applicable law, government order, or regulation, or by order or decree of any court of competent jurisdiction. You as an individual and your company shall not, without prior written consent of the owners of this proposal, publicly divulge, announce or in any manner disclose to any unrelated third party, any information or matters revealed herein, or any of the specific terms and conditions of this proposal, and each party shall do all such things as are reasonably necessary to prevent any such information from becoming known to any party other than the parties to this proposal. You as an individual and your company understand that there will be additional details, including but not limited to legal and financial details, which will require further negotiation and discussion between the parties. It is understood that The F.I.R.M. will not be obligated to you or your company or any other entity until a written agreement approved by all parties has been executed.

Sales

Sponsorship Package from the FIRM Music Fest