Email Marketing

Automated Prospecting For

Consistent, Predictable Sales

1. 40 X more effective than Facebook and Twitter

2. Retain customers, strengthen relationships

3. Automated, leverage your time!

http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails

Why?

73% of all B2B leads are not sales-

ready ~ MarketingSherpa.com

http://sherpablog.marketingsherpa.com/email-marketing/b2b-lead-nurturing-importance/

You need to grow them!

Prospective

Customer

(Trust Level - Low)

1

Referrals Leads(Brochures, ads,

sales call, online,

social media)

First Free Resource

(eg tips, answers to

questions etc.)

2

Sequential resource

- establish expertise,

authority

(Trust - increases)

3

Regular relevant

resources to help

customer (larger sale)

5

Refers

(Trust-

high)

6̀

Customer

initial sale

4

Eg 1. New Prospect Offer them a special resource when they subscribe

to your email list

Get this free ebook. Find out what

are the common mistakes in Topic

ABC and How to Avoid them. Enter

your email below.

Get my presentation slides on “The Best Way to

……… “ Enter your email below.

Slides will only be available for limited time.

Eg 2. Event or seminar

http://yourwebsite.com/SeminarSlides

Paper & pen

Bad handwriting,

missing paper, data

entry

Submit email now on

mobile device, no

lost leads, no lost

opportunities

Collect email in exchange for

your expertise

Prospective

Customer

(Trust Level - Low)

1

Referrals Leads(Brochures, ads,

sales call, online,

social media)

First Free Resource

(eg tips, answers to

questions etc.)

2

Sequential resource

- establish expertise,

authority

(Trust - increases)

3

Regular relevant

resources to help

customer (larger sale)

5

Refers

(Trust-

high)

6̀

Customer

initial sale

4

Never lose another lead, ever!

Automatically

Regularly

Consistently

Collect them:-

Questions?

JamesWoo.net

Go forth

and prosper!