Wes Schaeffer - Sell More and Save Time

The Ultimate Event for Small Business Success.

Sell More & Save TimeThe Who, What, Why, When, And Where Of Infusionsoft Ecommerce

Wes SchaefferChief Whisperer, The Sales Whisperer@saleswhisperer


Defining Your Business TypeWhat Is Your Online Selling Strategy?


The Online Retailer• Higher Volumes of Products• Each product page looks

the same. No Special “Marketing or Sales Pages.

• Visitors can “browse” your online store add items to a shopping cart.

It’s like wandering the aisles of your favorite department stores looking at everything on the shelves.


Marketing Site Landing Pages• Popular with Service

businesses.• Usually low product count

with simple pricing (no variants)

• Limited “shopping” experience with precision selling

• Product landing pages are custom designed and push visitors to a one step checkout

It’s like going getting a visit from a door to door salesman who represents one product.


I Do Both!

• I have a products section AND a shop button on my website.

• I focus on higher dollar products with “product landing pages” to focus on the “reason to buy”

• I offer visitors the option to create their own shopping experience.

Knowing how your prospects will want to buy from you is the key to how you present your products online.

SHOP ONLINEPRODUCTS


What Is/Are Your BrandsHow many brands do you represent?


The look/feel of your store: Company and BrandingAre you a single brand business or multiple brand business?

“My” Company Branded Products – Browse My Storefront

I resell other company brands – Product Branded Landing Pages To Order Forms


Wow! My Company Has Multiple Identities!If you are a multi-brand business, you can use Infusionsoft Order forms to brand your one step checkout process to each brand


Define Your Selling GoalsWhere do your buyers go with the call to action


Give Your Buyers The Key To the Express Lane

Website Product Landing Page at www.nomoresalesduds.comShows “ADD TO CART” button

ORDER FORM

http://www.nomoresalesduds.com/


Advantages of Product Landing Pages And Order Forms

• YOU control the look/feel and layout of your product landing pages. Each page can be completely different!

• INCLUDE a variety of testimonials, video, or other important supporting info that storefront pages may not be able to handle.

• Capture people’s attention with a single product focus.


Browse The Aisles And Shop ‘Till You Drop

• Create Store Categories to give buyers multiple products to choose from in a single visit.

• Use product short descriptions to tease shoppers and long-description to convince buyers.

Window shop a variety of products and services and “CONTINUE SHOPPING”


Increase your selling power with emailIntegrating Email Marketing with Ecommerce


Directing Buyers To Order Forms From Email

Order Forms – Sending Readers RIGHT to a purchase form. Using Call To Action Buttons such as “BUY NOW”, “ENROLL TODAY”, or “CREATE YOUR ORDER ONLINE”


Directing Buyers To Order Forms From EmailOrder Forms – Your Buy Now Buttons Send Your Buyers Directly To A One Step Checkout

• No Continue Shopping Button• No “Review Your Cart”• Enter Billing/Shipping And The

Order Is Complete


Directing Buyers To Your Store From EmailStorefront– Sending Readers To Browse Products Using Call To Action Button such as, “VIEW OUR OFFERINGS”, “SHOP ONLINE”, or “COMPARE PRODUCTS”


Directing Buyers To Your Store From Email

Storefront –Send Buyers To Your Store Home, Categories, Or Even Product pages

• Two clicks to buy – “Add To Cart” and Then “Check Out”

• Force buyers to register for a User ID/Password to Checkout

Browse Products

Add Product(s) To Cart

Check Out


Directing Buyers To Bundled Links From EmailBundled Links– Sending Readers To A Group Of Products Packaged Together At A One Step Checkout For A Special Price! Use Call To Action Button such as, “GET OUR SPECIAL BUNDLE”, “GRAB OUR PACKAGE DISCOUNT”, or “BUY A BUNDLE SAVE A BUNDLE!”


Directing Buyers To Bundled Links From EmailBundled Product Links –Send Buyers To A Store Cart Checkout Page With Multiple Products AND add automatic discounts for buying in bulk!

• Buyers can update their cart by “removing” items.

• Buyers must enter billing info and then confirm their “checkout”.


One Click Upsells – Forget the forms! (Advanced Users)

For Existing Infusionsoft Buyers

• Create One Click Upsells From Emails

• Automatically Create Orders When Buyers Agree To Purchase Using Existing Billing Info On File

• Auto-charge Credit Cards and Run Fulfillment ONLY on successful purchases.

The Power Of Action Sets


Integrating Ecommerce Into Your WebsiteOrder Forms, the Storefront, Upsells & Downsells


Sales Pages To Order FormsProduct Landing Page Type 3Product Landing Page Type 2Product Landing Page Type 1

Product landing pages are located on your website domain and will “sell” buyers on the product and/or service. There is no need to go from a product landing page to a product store page. Buttons will send folks to Order form for quick checkout.


Order Forms – Take Advantage Of Impulse BuyingJust like at the grocery store, when you’re in the checkout line, there are inexpensive products to “increase your total purchase”.

Create One Click Upsells For Your Infusionsoft Order Forms.• Create Criteria based on

which products are purchased, date range, total a promotion code that’s entered, or an order dollar value.

• Plan to offer products that “relate or work well” with each other.


Order Forms – Take Advantage Of Impulse BuyingUsing Infusionsoft’s Promotional Upsells, create simple “impulse” buy items for your shoppers who can, in one click, add them to their existing order form during the checkout process.

ONE CLICK


Thank You Pages – Another Opportunity!

Enhance the value of your Infusionsoft standard Thank You Pages With Buttons And Links To Purchase Additional Products.

Why Upsell After Purchase?

You know you have people willing to spend.You can customize the offering for EACH order form so you know the upsell is relevant to their original purchase.

The Best Reason? WHY NOT!


Real Life ExamplesGet’r Done.


Example One – Lead To Buyer and Buyer Upsell


The Author / Speaker

STEP 1: LEAD CAPTURE

Create Alluring Landing Pages with A Free Offer “No One Can Refuse”

Request First Name/Email In Exchange For Free Chapter Preview


The Author / SpeakerSTEP 2: CAPTURE FORMTHANK YOU PAGE UPSELL

Deliver A Product Upsell At An Incredible Offer

Provide two separate payment options to appeal to all viewers.

Include bonus when buying through this page only. PRODUCT UPSELLS 1, 2, and 3!


The E-Book Author / SpeakerSTEP 3: EMAIL FOLLOW UPFREE DELIVERY & UPSELL

Deliver A Product Upsell At An Incredible Offer

Provide two separate payment options to appeal to all viewers.

Include bonus when buying through this page only.


The E-Book Author / SpeakerSTEP 3a: CLICK TO THE ORDER FORM? YES!

Be sure to create a cart abandonment campaign to track Order Form visitors who don’t purchase.

Trigger A Bonus Email In a Follow Up Sequence If They Don’t Purchase!


The E-Book Author / Speaker

STEP 3a: CLICK TO THE ORDER FORM? NOT YET!

Give buyers an opportunity to view all your products in a similar category.

Be sure to give them a coupon code for ANYTHING on the store!


The E-Book Author / SpeakerSTEP 4: MADE A PURCHASE? UPSELL!

Create The Opportunity For Buyers To Keep Their Credit Card Outside Their Wallet For Just A Few More Minutes

Be Sure To Upsell Something Complimentary To Their Prior Purchase


Buyer to Buyer’s Referral


Buyer To Buyer’s Referral

STEP 1: BUYER PRODUCT LANDING PAGE

Create laser precision focus to purchase this ONE product.

Offer Simple Calls To Action That Say What You Mean With “BUY NOW”

Display Price and Set Expectations At The Product Page


Buyer To Buyer’s Referral

STEP 2: EMAIL FOLLOW UP – PRODUCT FULFILLMENT

Your Product Is On The Way!

How About Sending A Book To A Friend?

Send Infusionsoft Billing Contact Information To Prefill The Order Form to make purchasing a snap!


Buyer To Buyer’s ReferralSTEP 3: NOTIFICATION TO SALES – NEW GIFT BUYER – SEND EMAIL TO NEW LEAD!

Introduce your company with, “Someone has purchased a wonderful gift for you!” It will be arriving soon – here are some bonuses too!

Request their permission to send them emails about special offers.

New Lead – CAPTURED FOR FREE!


Buyer To Buyer’s ReferralSTEP 4: REPEAT STEPS 2 & 3 OVER AND OVER AND OVER!

Creating special pricing for product gifts can trim lead acquisition costs to practically $0.

A special product order form to ensure there are no promotion codes “passed around”

Consider promotional bonuses for the “gifter” as a warm thanks!

New Leads – CAPTURED FOR FREE!


Free Trial To Paying Member


The Service BusinessSTEP 1: THE FREE TRIAL OR FREEMIUM MODEL – LEAD CAPTURE

Capture Initial Contact Information at the landing page.

With First Name And Email Acquired, Pass Through To The Free Trial Infusionsoft Order Form To Complete Their Account Setup


The Service BusinessSTEP 2: THE FREE TRIAL OR FREEMIUM MODEL – PUSH FOR COMPLETE ACCOUNT CREATION

Tag Lead Capture and be sure to deploy your Cart Abandonment Campaign for folks who don’t complete the setup with the Order Form.

Be sure to include Terms & Conditions on your order form stating that after the free trial they will be automatically charged a subscription.


The Service BusinessSTEP 3: TIME DELIVER CONTENT AND ENGAGE THROUGHOUT FREE TRIAL PERIOD

Be sure to deliver quality content with accountability emails.

Track user engagement with click through tags to ensure folks are accessing the program content or attending events.

Offer One Click “Fast Forward” payment options (Buy Now and Save) To Pass Through Free Trial Period)


MOST IMPORTANTLY


CREATE YOUR PROFIT ECOMMERCEINFUSIONSOFT MARKETING PLAN

AUTOMATE. INTEGRATE. DOMINATE

COME SEE US AT BOOTH #411BONUSES, GIVEAWAYS, & HOW IT’S DONE

Wes SchaefferChief Whisperer, The Sales Whisperer@saleswhisperer