Doctor Who Radio Trailer Analysis

• The adverts starts with an extract of what sounds like the theme tune of the television program, acting as a jingle, a convention of radio adverts. This extract although short, insights the listener as to what type of program the advert is promoting.

• The atonal score connoting abnormality, curiosity of the Doctor and excitement experienced during his adventures. The score continues as a rhythmic score as the pitch lowers and keeps the audience listening with the steady beat as a voice begins.

• This is followed by an extract clearly taken from the program between two of the characters conversing which is a useful tool to include in a radio advert as it insights the listener to the type of content they will receive by watching the product it also connotes that human relationships will be at the centre of the show, despite its sci-fi genre.

• The voice however only announces its channel, the most important information is featured at the beginning of the advert capturing the audiences attention as it overpowers the score.

• The introductory voice then reappears to conclude the advert by giving the name of the program, the slogan as well as showing times and reinforcing its channel. There is a clear difference between the characters of the show and the information giver, this person being male and his voice slightly echoed strengthens his tone so that the information is clear and understandable to the audience. It also reflects the conventions of the genre e.g. outer space, hence the echoes