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Horizon 2020 Dissemination & Exploitation

Sample slides

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Who is Nikolaos Floratos• Founder of Funding Expert Academy programmes that

masters individuals in EU funding programmes and advances successful proposal developers across Europe

• Active in european funding industry since 1997 (19+ years)• EC expert/evaluator since 2003 (13+ years)• Author of the ebook “Learn from the Horizon 2020

champions” downloadable from www.NikolaosFloratos.com

• Trained and coached hundreds of consultants and organisations on exploiting successfully EU funds

• Globally recognised as one of the most influential and inspiring speaker and trainer on Horizon 2020 with hundreds of speeches and trainings in more than 24 countries including overseas and more than 50 linkedin recommendations

• Ranked by Google in the top three funding experts

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Horizon 2020 Dissemination and Exploitation

Indicative slides

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Apply the 70/30 principle as a rule of thumb

WP1: Project Management

6m0t

12m 18m

WP2: Communication (5%-10%), Dissemination & Exploitation (10%-15%)

WP3: User Needs

WP4:Design

WP5: Development

WP6:Pilot

5

10%-15%

15%-20%

5%-10%

15%-20%

30%-35%

10%-15%

30%

70%

Both in RIA and IA, C, D&E

share the same %

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D & E activities across different TRL

Source: EC

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Useful and further resources for IPR

IPRhelpdesk.eu www.epo.org/applying/

basics.htmlESP@CENET and Patent

Information Centres (PATLIB) provide practical assistance on IPRs www.epo.org/searching.html

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A FUNDAMENTAL DAILY HABIT

A successful Horizon 2020 Communication and Dissemination & Exploitation Manager should …

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Never Eat Alone!

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Networking Sources – that you need to have lunch with

• Project partners• Partners from other similar projects• Horizon 2020 National Contact Points:

http://ec.europa.eu/research/participants/portal/desktop/en/support/national_contact_points.html

• Horizon 2020 Advisory Groups Members: http://ec.europa.eu/programmes/horizon2020/en/experts

• Horizon 2020 experts: http://ec.europa.eu/research/participants/portal/desktop/en/funding/reference_docs.html#h2020-expertslists

• Industrial Policy Task Forces: http://ec.europa.eu/growth/industry/policy/task-forces/index_en.htm

• European Innovation partnerships: http://ec.europa.eu/research/innovation-union/index_en.cfm?pg=eip

• European Technology Platforms: http://ec.europa.eu/research/innovation-union/index_en.cfm?pg=etp

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Where to Connect–Contact on one-to-one basis–At infoday/brokerage events, check latest events at • European Commission Calendar for infoday events in your

topic: https://europa.eu/newsroom/events/month_en • ERRIN calendar for infoday and brokerage events:

http://www.errin.eu/calendar-node-field-date • At project events

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Dissemination and Exploitation Plan (Incl. IPR)What to be

disseminated & exploited

(Results)

IPR S W O T To Whom

HowMethod

*Under which

conditions

By Whom

**How much?

***How well?

Product 1

Product 2

…

Services

Know-how

Patent

…

*Under which conditions: e.g. when a specific regulation is adapted, critical mass achieved, specific collaborators on board** Resources should be roughly aligned with the dissemination and exploitation activities in Section 3 in the proposal template***Examples of “How well”: Dissemination & Exploitation Milestones

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How-D&E methodsD&E focus on project results• Special features about the project results in Project web site and Social media• Publication in journals (based on open access green/Self-archiving e.g. in Openaire or gold model/subject to Article Processing

Charges - APC )• Interviews/featured articles in traditional media (TV, newspapers, industry related magazines, radio, etc)• Roadshows/campaigns/open days/demonstrations aligned with related world/european days, EU presidencies, etc• Attend evens for raising funds (check European Business Angel Network (www.eban.org) and European Venture Capital

Association (www.evca.org )• Policy Briefs (~10 pages of constructive recommendations)• Attend Policy and Advisory committees (check Horizon Advisory committees or national bodies)• Join Standardisation committees• Organisation of project events/workshops, conferences, exhibitions especially towards the project end that results can be

demonstrated• Presentation in related events, committees, • Introduce terms related to project results in wikipedia.org• Press releases about project results in

– Cordis wire, (self-posted)– Headlines in Commission’s Research and Innovation website (submit press release for approval– CORDIS News (submit press release for approval

• Featured about project results in – Horizon 2020 EU Research & Innovation Magazine– Research*eu results magazine – Research*eu focus magasine– Euronews channel

• Flyers and Brochures (lengthier)• Invite for lunch/dinner to connect with journalists (Never eat alone) to inform them about project results.

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How well-Examples of measuring D&E achievements (D&E milestones)

D&E milestones (How well) are directly linked with D&E activities (How – method)• Expected no. of potential funders interested in• Expected transference of research into practice (e.g. no. of patents filed, no. of

prototypes produced, no. of licenses issued, etc)• Expected no. and turnover of new products• Expected no. of practices or procedures developed, based on project

research/innovation outcomes• Expected no. of agreements with stakeholders to use project results (especially

for open access based results),• Expected no. of downloads (especially for open access based results), • Expected no. of standards initiated • Expected no. of any policy committees involved

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Very basic example of a D&E plan

• Check just as very draft guide the D&E plan that was worked in one of the Horizon 2020 Dissemination and Exploitation classes https://goo.gl/mdvXgx

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Communication Strategy

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Communication Plan/How-Communication methods

• Project web site -incl. blogging/interaction• Social media

– Linkedin group– Youtube channel– Flickr (as photo library)– Facebook group– Twitter(#projectname and #H2020)– Pinterest and flickr for image albums

• Publication in journals (based on open access green/Self-archiving e.g. in Openaire or gold model/subject to Article Processing Charges - APC )

• Interviews/featured articles in traditional media (TV, newspapers, industry related magazines, radio, etc)

• Roadshows/campaigns/open days/demonstrations aligned with related world/european days, EU presidencies, etc

• Policy Briefs (~10 pages of constructive recommendations)

• Events Announcement in http://ec.europa.eu/research/index.cfm?pg=event-submission

• Organisation of project events/workshops, conferences, exhibitions especially towards the project end that results can be demonstrated

• Synergies with similar projects via peer-reviewing, exchnage of links at projects’ websites, co-organisation of events

• Presentation in related events, committees, • Organisation of competitions/prize awards (e.g. logo

competition), school visits,• Introduce project related terms in wikipedia.org• Press releases in

– Cordis wire, (self-posted)– Headlines in Commission’s Research and Innovation website

(submit press release for approval– CORDIS News (submit press release for approval

• Featured in – Horizon 2020 EU Research & Innovation Magazine– Research*eu results magazine – Research*eu focus magasine– Euronews channel

• Flyers and Brochures (lengthier)• Invite for lunch/dinner to connect with journalists (Never

eat alone). Consider them also for chairing event sessions

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Follow up – Further Resources in the resource folder

• Press release guide• Event organisation check-list (prior, during afterwards)• Check AMORES project (www.amores-project.eu) as a

good practice• Check D6.1 project website for AMORES

Communication strategy• Check reporting mechanism of AMORES dissemination

activities• Preliminary dissemination & exploitation plan