PRODUCT PROTOTYPE URBANITES

IDEA #1IMMERSIVE THEATRE

STRATEGYMODELIDEAImmersive, experiential theatre play. Morally challenging narrative. Involves rituals that reconnect people with nature physically and emotionally, like the planting of seeds and adoption of animal or plant characters. Plays on moral questions and symbolic actions, that familiarise audiences with natural substances (soils, waters, saps, algae etc.)

DEMOGRAPHICUrbanites A: 17 - 25, students in the arts (media, drama, screenplay, film, styling, costume, fashion, make-up) , at college or university living in metropolitan areas. Urbanites B: 25 - 40, working professionals living in metropolitan areas.

PRODUCTION MODELVolunteering model based on You Me Bum Bum Train.

STRATEGYINCENTIVES, PARTICIPATION & BEHAVIOURAL CHANGEINCENTIVES● Volunteering models offers Urbanite A group valuable work experience for their portfolio.● Immersive theatre event highly sought after by Urbanite B group.

CHALLENGEWhat do we precede the event with that isn’t an app, and fulfills the following requirements?

SOLUTIONAudience participation only guaranteed by filling quota of minimal viable data contribution, like photography and audio footage that will form the score and visual curation of the production.