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Gurdev Singh
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Public-‐Private Partnership in India-‐
a Need for breakthrough in Wheat Produc:on
Gurdev Singh, O.P. Shringi and Vineet Kumar
Wheat: Area, Produc:on and Produc:vity in India
Produc:vity of Wheat Growing States in India
Source: DWR E NewsleJer 2013
Wheat -‐Seed Replacement Over Years
Source: Seednet.gov.in, 2014
13 13 1316 18
2225
27
32 33 33
0
5
10
15
20
25
30
35
00-‐01 01-‐02 02-‐03 03-‐04 04-‐05 05-‐06 06-‐07 07-‐08 08-‐09 09-‐10 10-‐11
SRR (%)
Cer:fied/Quality Seed Distribu:on of Wheat (1983-‐2012)
Public Sector Organisa:ons
• 51 ICAR Ins*tutes • Directorate of Wheat Research • 17 Na*onal Research Centres • 79 AICRPs/AINPs • 634 Krishi Vigyan Kendras (KVK’s) • 56 State Agricultural Universi*es • 16 SSC (State Seed Corpora*ons) • 22 Seed Cer*fica*on Agencies • 104 Seed Tes*ng Laboratories
Role of Private Sector in Wheat Seed Market • Seeds mul*plica*on and distribu*on of public varie*es
• Approx.400 private seed companies, 35% involved in wheat seed produc*on/ marke*ng
• Private sector accounts for 53 % of market in terms of turnover
Role of Private Sector – Contd.
• Private sector started seed business without their own R&D, i.e. Produc*on & Marke*ng of Public Varie*es
• With PVP policy enforcement: – Large private companies and MNC’s entered the seed business – Private sector has also started focus on Self Pollinated Crops
• Private companies like DCM SHRIRAM LTD providing complete package to the farmers viz., Seeds, Fer*lisers, Crop Care Chemicals, PGR & Crop Advisory Services
Strengths of Private Sector
• Market Focused R & D • Global access to technological developments • Professional Management • Growth Oriented
Marke:ng of Public Varie:es -‐ Problems of Private Sector
• Compared to other crops, wheat business is not very aarac*ve
• Compe**on for Seed Cost as government provides subsidized seed
• Difficult to calculate demand forecast (Losses on unsold Stocks)
Complimentary Roles of Public and Private Sector in India
Public Private Partnership Areas § Private Distribu*on of Public Technology § Private support for Public Research § Public-‐Private collabora*ve research § Public-‐Private Partnership in Marke*ng & Extension
DCM SHRIRAM Ltd. On Growth Path
• Started R & D in 2000 • Released two varie*es in 2009 from CIMMYT material • Super 152 & Super 172 suitable for NWPZ & EZ • Super 111 released in 2012 for CZ from in-‐house R&D
Crop Season Quan:ty (tons) 2009-‐10 70 2010-‐11 700 2011-‐12 4500 2012-‐13 12500 2013-‐14 17000
Proprietary Varie:es’ Sale – Share of Private Companies 2013-‐14
% market Share
DCM SHRIRAM’s Field Product Promo:on Ac:vi:es
Crop Shows/Field Days
2010-‐11 2011-‐12 2012-‐13
Events No.of Farmers
Events No.of Farmers
Events No.of Farmers
1955 111904 3570 214597 5105 301010
Glimpses Product Promo:on Ac:vi:es
Glimpses Product Promo:on Ac:vi:es
SUPER -‐111 Recognised by Ministry of Agriculture
New Delhi, February 10, 2014
Fast Delivery System of New varie:es
• During variety Iden*fica*on, breeders should have at least 50 tons seed to kick start the mul*plica*on
• Adop*on of low seed rate in the ini*al phase ~70-‐80% of recommended rate
• Ini*al marke*ng in small packets to reach in larger geographies
Thanks
Factors Affec:ng Varietal Adop:on
• Availability of well-‐iden*fied and adapted varie*es • Adequate produc*on • Demand Forecast • Market Intelligence • Transport and Storage arrangements • Quality control program • Publicity & Promo*on
Seed Distribu:on System in India
STATE SEED CORPORATIONS AGRICULTURE DEPARTMENT
DEALERS SOCIETIES SALE COUNTERS SCHEMES MINI KIT
FARMERS
KRIBHCO
AGRICULTURE UNIVERSITY
FARMERS COOPERATIVES IFFCO
DEALERS PRIVATE SECTOR
SELF SALE
NSC
SAU’S ICAR (DWR)
Glimpses of Lab to Land Ac:vi:es
