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On this interview with Andy Sacker , we learned: 1. What is so good about interviewing experts? 2. 5 biggest mistakes that businesses make when starting out with interviewing experts? 3. Most important things that everyone listening should start doing today? Plus much, much more......
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ANDY SACKER INTERVIEW
WHAT IS GOOD ABOUT INTERVIEWING EXPERTS? Easiest thing to do if you’re looking to building an
online business
Interviewing experts can give access to people who want to know more about certain subjects without paying a lot of money to talk to an expert.
It also helps the experts because it raises their credibility.
It’s a win-win situation.
Business Marketing Interviews - www.BusinessMarketingInterviews.com
GIVE US A SNAPSHOT OF YOUR CAREER AND HOW YOU BECAME AN EXPERT
Had a carpet and stone floor cleaning business
Tried to do online business using several systems but failed
Was heavily in debt before becoming successful
Started to interview experts in 2010 and became successful even with little experience in interviewing experts
Business Marketing Interviews - www.BusinessMarketingInterviews.com
WHO SHOULD PEOPLE APPROACH FOR HELP TO GET STARTED?
Follow your passion
Try looking for experts: ExpertsOnline.com and RTIR.com has tons of experts you can choose to contact and interview
Try interviewing local experts, even service people, in your area
Business Marketing Interviews - www.BusinessMarketingInterviews.com
WHAT DOES BUILDING A LIST MEAN?
A list is a list of people who have purchased a product or service from you before
You should build a relationship with the people on your list
Having a list works both in the online and the offline world
Business Marketing Interviews - www.BusinessMarketingInterviews.com
WHAT IS THE KEY TO CONDUCTING AN INTERVIEW?
Interview somebody
Develop a product from that interview
Build a relationship with that expert
Business Marketing Interviews - www.BusinessMarketingInterviews.com
HOW DO YOU STRUCTURE AN INTERVIEW?
Be conversational and go with the flow
Build a rapport with the expert you’re interviewing Try to hit the hot buttons
Do the searching and digging for real golden nuggets during the interview
Do a quick summary of the whole interview as well
Business Marketing Interviews - www.BusinessMarketingInterviews.com
HOW TO FIND OUT MORE ABOUT THE PERSON YOU’RE INTERVIEWING
Do as much research as possible
If the expert you’re interviewing has a book, buy it
Do online research about the person you’re interviewing
Business Marketing Interviews - www.BusinessMarketingInterviews.com
HOW TO BECOME A BETTER INTERVIEWER
Go to ExpertClick.com and look for experts in fields you’re interested in
You can also try to Google more experts in different fields you like
Business Marketing Interviews - www.BusinessMarketingInterviews.com
ARE THERE ANY BOOKS OR COURSES TO HELP PEOPLE GET STARTED?
Have a mentor or a coach to guide you
Search online on how to interview people or experts
Read the book “How To Make Money Interviewing Experts” to learn more
Business Marketing Interviews - www.BusinessMarketingInterviews.com
5 BIGGEST MISTAKES PEOPLE MAKE WHEN STARTING OUT
Not contacting enough experts
People not investing on themselves enough (no coaches or mentors, etc.)
It needs to be a long-term thing or in an ongoing basis
Get out of your comfort zone
Put your own take or your own touch in the interviews
Business Marketing Interviews - www.BusinessMarketingInterviews.com
HOW TO IMPROVE YOUR INTERVIEWING SKILLS
Just keep on doing it
Doing anything repeatedly helps you improve
Put your own energy and personality in your interviews
Practice
Business Marketing Interviews - www.BusinessMarketingInterviews.com
SO YOU’VE CONTACTED AN EXPERT, NOW WHAT SHOULD YOU DO?
Make a good first impression
Give the expert a way to learn more about you. Email them or send links to your website
Send them your contact information, just in case
Ask for a testimonial after the interview
Build and maintain a relationship with the expert
Business Marketing Interviews - www.BusinessMarketingInterviews.com
HOW TO PROMOTE THE INTERVIEW
Facebook Twitter LinkedIn Google+ Foursquare Your website or blog Do guest posts Paid press releases or go to PRWeb, PRRelease,
Free Press Release Make a 30-second or 1 minute video on
Animoto.com to use as advertisement
Business Marketing Interviews - www.BusinessMarketingInterviews.com
WHERE CAN WE FIND OUT MORE ABOUT YOU?
AndySacker.com
Andy’s Facebook.com
HowToMakeMoneyInterviewingExperts.com
Business Marketing Interviews - www.BusinessMarketingInterviews.com
LAST WORDS OF WISDOM
Get a coach or a mentor
Constantly improve
Be a constant learner
Business Marketing Interviews - www.BusinessMarketingInterviews.com