April 08, 2010

LEARNING BASIC LINK BUILDING

and SEARCH ENGINE OPTIMIZATION

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Module 1 – Basic Link Building

Module 2 – Basic SEO

What you need to know?

This training is all about:

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- Is the process of increasing your sites popularity by increasing the number of incoming links pointing to your site.

What is Link Popularity?- A measure of the quantity and quality of sites that link to

your site.

What is a Link?- This is the internets currency

Module 1: What is Link Building

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- Is the process of attracting a large number of visitors and improve a website by ranking in the search result of a search engine coz the higher a website ranks in the result of a search the greater the chance that the site will be visited.

Increase traffic = Increase sales

Module 2: What is SEO(Search Engine Optimization

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What to do in order to be no.1 in Google? What link building strategy and SEO strategy to apply? What are the SEO tools to use? How to do the link building process? What is Google analytics? How to choose a keyword? What is Onpage SEO? What is Organic SEO? How to increase your sites page rank? What is the effect of spamming? Manual Link Building VS Automatic Link Building

What you need to know?

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What to do in order to be no.1 in Google?- Build good quality links- Create unique contents/articles- Use proper and target keywords- Create SEO friendly website- Apply link building and SEO

No.1 in Google

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What link building strategy and SEO strategy to apply?LB Strategy SEO- Directory submission - Title(keywords/tags)- Social Bookmarking - Description Title(keywords/tags)- Article Submission - Target Keywords/Tags- Press Release Submission - Content Strategy- Forum Posting- Video Submission- Link Exchange- Blog Comments- Blogs Posts- Web 2.0 / 3.0

Link Building Strategy and SEO Strategy

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What are the SEO tools to use?Firefox Plugins - Seoquake - http://seoquake.com/

- SEO for Firefox - http://tools.seobook.com/firefox/seo-for-firefox.html

- Search Status - http://www.quirk.biz/searchstatus/

Keyword Research- Google Adword Keyword Tool - https://adwords.google.com/select/KeywordToolExternal

- Google Search Base Keyword Tool - http://www.google.com/sktool/

- WordTracker - http://freekeywords.wordtracker.com/

- SEO Book Keyword Suggestion Tool - http://tools.seobook.com/keyword-tools/seobook/

XML Generator - http://www.xml-sitemaps.com/ W3 Validator - http://validator.w3.org/

Google Analytics - http://www.google.com/analytics/

Google Webmaster Tools - http://www.google.com/webmasters/

SEO Tools

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How to do the link building process?

2 WaysManual – input queries on the search box while collecting and searching for

sites and link partners.

Sample: Collecting Queries – (add link + directory) Searching Queries – (links:domain.com)

Automated – using automatic submitters and posters

Sample: WebCEO, IBP Arelis

Link Building Process

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What is Google analytics?

- is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.

Google Analytics

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How to choose a keyword?

- think about who is your target audience- think of the primary focus of your website will be- list down words and phrases that you think people might type into search

engines- should have at least three related keyword phrases specifically- use your keywords throughout your contents with sense- don’t search for keywords that are so competitive- It’s good to use misspelled words - be creative in choosing your keywords and don’t repeat keywords

redundantly

Keyword Research

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What is Onpage SEO?"On Page" SEO simply refers to the text and content on your web site pages.

Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

On Page Elements:

On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example:

In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags. <H1>SEO Company</H1> HTML Tags In the second version, It was placed between bold tags. <b>SEO Company</b> HTML tags.

In the third version, it was placed between emphasize tags. <em>SEO Company</em> HTML tags.

Onpage SEO

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What is Organic SEO?- Organic SEO (search engine optimization) encompasses the philosophy of

presenting quality and value for the searchers. No deceptive tricks are used to trick anyone to visit. And besides - you don't want just visitors - you want targeted potential customers. Interestingly organic seo is also widely called ethical seo - for obvious reasons.

2 Techniques:On-site Optimizing – whose main concern is the presentation of quality

content. It should be informative, interesting and useful.

Off-site Optimizing – which deals with promotion and marketing your business on other urls. Keyword-rich links are submitted to search engines and directories.

Organic SEO

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How to increase your sites page rank?

- Link to sites with high PR- Link to related sites- Post signatures to forums and get involve- Submit site to search engine directories- Publish articles- Increase your backlinks

Page Rank

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What is the effect of spamming?

- Drags negative effect to you site’s reputation- You’ll get banned

Spamming

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Manual Link Building Vs Automatic Link Building

- Manual Link Building - is very tedious and time consuming but has good results.

- Automatic Link Building - uses a script to submit the site one by one into

the most relevant category but sometimes sites are not related

Manual Vs Automatic

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The End

Thank you very much for the time in reading the modules about learning basic link building and search engine

optimization.

Prepared by: Belocura, Amelia B.SEO Specialist / VA

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