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Building your Internet Presence a Strategic Move François Beaugard communications

Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

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Presentation for Coaches of Montreal. February 17 2012.

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Page 1: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence

a Strategic Move

François Beaugard communications

Page 2: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

TO BE OR NOT TO BE... ON INTERNET ?

GOOGLE SEARCH :

● Your name● Your Business name● Coaches of Montreal● Professional coach

François Beaugard communications

Page 3: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

5 W's + HOW

WHO : You and your community

WHAT : What makes you different? Standing out from the crowd

WHEN : Timing is important

WHY : Why someone would pay for your services

WHERE : Location

HOW : Networking

Page 4: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

Gmail Search

Agenda Documents

Maps Talk

Reader Alerts

Analytics YouTube

Page 5: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

Google knows too much about you

"You've done it, said it, clicked it, searched it, Googled it. You can never undo it or unclick it. It stays there forever. Unless the people demand that government order a stop to it."

CNN Opinion http://ht.ly/95NRj

François Beaugard communications

Page 6: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

ABOUT.ME http://about.me/francoisbeaugard

Domain name : www.CoachesOfMontreal.com / .ca

https://www.10dollar.ca/

Hosting plan

http://www.hostgator.com/

http://www.godaddy.com/

François Beaugard communications

Page 7: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

WordPress (.com / .org) ● Theme● Blog ● Static pages Jeux de cordes

Google Analytics

Google Adwords

Page 8: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

FB

Tw

Where should you post your status?

Page 9: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

MONITORING TOOLS

Google Analytics Google AlertsFacebook AnalyticsFacebook AlertsTwitter AlertsHootsuite (Twitter, Facebook, LinkedIn, YouTube, etc.)

Page 10: Building your Internet Presence_A Strategic Move (For Coaches of Montreal)

Building your Internet Presence | A strategic Move

François Beaugard communications

Web site francoisbeaugard.com

Twitter @fbeaugard

Linkedin http://www.linkedin.com/in/francoisbeaugard

Slideshare http://www.slideshare.net/f.beaugard