Assignment # 1Click! Online Advertising

Agatep-General, Kevin Keith Atienza, Kristoffer

Bautista, JanCortes, Michelle

Assignment Instructions

Before working on the assignment, please remember to refer to the Click! Online Advertising Framework, as this will be the main foundation of your work. NOTE: For every every step of the process that you complete, please take a screenshot and then compile the images into a folder. Please submit these along with the rest of your output.  Note that this assignment will be done by group. For your reference, we will be posting a document of your groupings.Also, since this assignment will be dealing with Facebook ads, you may use your own Facebook accounts to follow the steps in creating a Facebook ad and taking screenshots of every step. Discuss among your group whose screenshots will be submitted, as only one set of shots is needed per group. For your reference, you may review the lesson on Facebook Advertising to help you with this assignment.  Keep in mind that you'll be working on the marketing brief of Digital PR.  You can also view this brief at the bottom of Assignment 1 in the Lessons page.

Additional Instructions and URL for Assignment #1

Hello, Here's the URL information that your group will be assigned to for the instruction in Assignment 1. Please note that each group is assigned with separate URLs or landing page for your FB Ad campaign that we will run on your behalf once you've completed and submitted the assignment 1 output.

http://digitalprcertificationprogram.weebly.com/

Agatep-General, Kevin Keith Atienza, KristofferBautista, JanCortes, Michelle

#1. Logon to your Facebook Account

2. Click the “Advertising” link below the page (see image below)

3. Click “Create an Ad”

4. Fill in forms

• Fill in pertinent information in fields to target your audience where the ad will show up on users’ profile pages. On this one, fill in with the URL target address where FB users will proceed after they click your ad.

Add headline, Body text, and image for the ad

It’s now time to choose your audience who will see your adIt would be useful to organizers of the event to target specific demographical features and geographical relevance. In this case, we specifically targeted cities in Metropolitan Manila and specified the age of 22 – 55 as per client’s recommendation.

Indicate your target’s interest

Since this is specific to PR practitioners in the field of Digital Marketing, it would only make sense that – aside from CEOs and Marketing Executives – to target people who are in Sales-related field. We also targetted bloggers, politicians, people who are concerned in crisis management, entrepreneurs, and those who are also involved in promotions and events.

5. Set your budget

I am not sure how to change currency but since I’ve made Facebook ads before, my default banknote is Peso, (PhP). I converted the assignment required, US$10 to PhP420 (whereas, US$1 = PhP42).I also put our pricing to Cost per Click (CPC) and gave a PhP2.57 per click rate. (Note: Facebook disallows the unit “0.01” as we received error in processing our ad. We also took note that Facebook didn’t process our ad when the budget was pegged only at PhP420. The error didn’t appear anymore when we placed the budget to PhP1,000.00)

6. Review Your Ad

There’s nothing better to do than to be sure your ad gets maximum exposure and cost. Edit and review your entries and details. As soon as you’ve edited your work, hit “PLACE ORDER”

7. Wait for Facebook to Approve the ad you submitted.

BUT HERE ARE SOME INSIGHTS LEARNED…

Good job!

In the course of making the assignments, I came across these…Error: Budget too low Error: Ad Bid too low

Insights

• Your ad budget has a higher minimum than US$10

• Your Ad bid cannot be 0.01 whether in dollars or in Pesos.

• Use original images. Facebook can tag your ad and black list it.

• Edit. Edit. Edit. Your ad, your bad grammar can overshadow the real value of your product.

FINISH.

Agatep-General, Kevin KeithAtienza, Kristoffer Bautista, JanCortes, Michelle

Assignment # 1Click! Online Advertising

Agatep-General, Kevin Keith Atienza, Kristoffer

Bautista, JanCortes, Michelle