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An outlook of Digital Marketing and Social Media in the banking and financial industries. Who Am I ? An enthusiastic Digital Marketer learner at one of the Digital Social Media Agency in Jakarta Find me in Linkedin: http://linkd.in/ZYjJQW Twitter : http://bit.ly/13YTcpQ Find Muhammad Azhar " The Designer " Twitter : http://bit.ly/XeQwgK
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DIGITAL MARKETING IN FINANCIAL AND BANKING INDUSTRIES
Saturday, March 16, 13
Table of ContentTABLE OF CONTENT
Bank from time
to time
Market Insights
Study CaseBest Practices
Saturday, March 16, 13
THE EVOLUTION OF BANK
1.0Correspondent
Banking
2.0Transaction
Banking
3.0Collaborative
Banking
Mid 1970s Late 1990s Mid 2010s“Automated the telex” “Make it more efficient ” “Banking made simple” - Long list of correspondents sign of importance-About automating the telex with large network of banks
-Created smaller networks-Centralised global transaction
-Customers triggers banking service -Integrated with client channel and customer service provider
Saturday, March 16, 13
Banking is no longer something you go to but rather something you do
Saturday, March 16, 13
This makes banking is no longer banking that we used to know
Do bank
ing w
ithout
a bank
(build
ing)
Saturday, March 16, 13
Something that they do mobile, anywhere and anytime
Bank 3.0
Saturday, March 16, 13
Saturday, March 16, 13
MARKET INSIGHTS
-Customer wanting a seamless banking experience
-A non banking institution can do what a bank do
Saturday, March 16, 13
Its not just the change of the technology that the banks are facing, but also the shifting CUSTOMER BEHAVIOR
Saturday, March 16, 13
Saturday, March 16, 13
Facebook and twitter ALONE its just the tips of the iceberg..
Saturday, March 16, 13
STUDY CASE
Saturday, March 16, 13
OVERVIEW IMPACT
-AMEX and twitter let you pay with a hashtag. Which will made AMEX twitter account a shopping cart
-Good endorsement by the twitter users and consider as an inovative bank-Opening a new streamline of B2B partnership
Saturday, March 16, 13
OVERVIEW IMPACT
-The bank would like to re-educate the market about the financial matters due to the economic downturn. They do live streaming financial talk show through facebook
- A significant growth on the number of fans and an increasing number of engagement due to great amount of discussion during the live streaming show
Saturday, March 16, 13
OVERVIEW IMPACT
-Chase want to generate awareness towards its presents in online community by having a sweepstakes for those who LIKE their fanpage
- A significant growth on the number of fans and the growth of the fans surpass other banks
Saturday, March 16, 13
OVERVIEW IMPACT
-The enable users to linking their bank account to facebook profile. The users could buy airtime, SMS Bundles or data bundles from their bank account synced facebook profile
- On 2012, South Africa is the home of 4,7 millionsand 150,000 out of them are FNB fans and most of them are customers
Saturday, March 16, 13
OVERVIEW IMPACT
- Bank of wachovia explain and serve their customers through DM on twitter whose having a hard time with online banking and other related financial products
- This create Wachovia twitter account as a credible channel of sources information for the customers
Saturday, March 16, 13
BEST PRACTICE
Bank 3.0
Social Networks
Saturday, March 16, 13
THANK YOUPresented by Designed by
@andrewjgunawan
andrewjasongunawan.com
Jakarta
Indonesia
@ayieazhars
ayiesinaga.deviantart.com
Jakarta
Indonesia
Saturday, March 16, 13