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Low-hanging fruit for SEO that 80% of all website owners fail to perform.
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The Elements of SEO
The Timeline of SearchVisitor enters searc
h query
Google returns list
of results
Visitor clicks on a
result
The Timeline of Search
The Timeline of Search
The Timeline of Search
The Timeline of SearchVisitor enters searc
h query
Google returns list
of results
Visitor clicks on a
result
Before query
Manager
optimizes web
siteKeywordcompetiti
on analysis
Google indexes interne
t
Web visitor segmentation & analysis
Low-Hanging Fruit1. Pick the right Keywords2. Inject into Page Title3. Inject into Meta
Description4. Inject into Headings5. Inject into Link Text
The Right Keywords1. Think like your customer2. Think about money
words3. Pick your battles4. Prioritize and focus5. Revisit over time
KW Discovery Tools1. Craigslist2. Keyword Spy3. Google Adwords4. Alexa
Analysis Tools1. Google
Analytics2. SEO Centro3. Web Confs4. SEO Toolset
Academic Approach1. Align with strategy2. Study competitors3. Identify the gap4. 360º Approach
Questions?Contact Blake Newman(703) 999-1232Blake (at) inQbation.comhttp://www.inQbation.com