Set up your business fan page

how-to for business

© Jay Massey 2010Facebook “How-to” for Business 2

sign up or log in

© Jay Massey 2010Facebook “How-to” for Business 3

facebook comparison

Personal profile• Friends only• Personal

– Family photos– Personal thoughts– Privacy issues

Company “fan” page• Fans - anyone• Public• It’s about business

– Company overview – Company news & status– Website & contact info– Press releases– Photos & videos– Blog RSS feed– Twitter updates– Customer engagement

© Jay Massey 2010Facebook “How-to” for Business 4

start

1. Log in to Facebook.com

2. Go to http://Facebook.com/Pages/

3. Click on

© Jay Massey 2010Facebook “How-to” for Business 5

choose a organization category

© Jay Massey 2010Facebook “How-to” for Business 6

choose type of company

adding content

skip

© Jay Massey 2010Facebook “How-to” for Business 8

add company info

• Easy to update– Company logo– Company information– Images– Videos– Events– Blog feeds (RSS) – Proof your Page– Publish your Page

summary

© Jay Massey 2010Facebook “How-to” for Business 10

“how to” summary1. Sign up or log in to Facebook2. Go to http://facebook.com/pages/3. Click on Create a Page (upper right)4. Select organization category (business, brand, artist, etc.)5. Select type of company6. Name your page (be careful, you cannot change it)7. Add content8. Publish your page9. Get 1000 100, now only 25 fans & pick a vanity URL name10. Consider Selective Tweets application for Facebook11. Consider customizing your page with eMarketeer.12. Promote, update, ENGAGE!