UNDERSTANDING THE UNDERSTANDING THE FOUNDATIONFOUNDATION

OFOFBUSINESS BUSINESS

COMMUNICATIONCOMMUNICATION

Performed byPerformed byA.B.M. Ashiqur Rahman – 120306075

Gazi Emran Hossain - 120306074

Jubaira Akter - 120306092

Afroza Akter - 120306102

Introduction Meaning of communication Ways of Communication Internal Communication Downward communication Upward communication Horizontal communication Benefits of Effective

Communication

IntroductionIntroduction

Communication is shared feelings/shar

ed understandi

ng.

Communication

Meaning Of Meaning Of CommunicationCommunication

CommunicationCommunication may be defined as the process of sharing information and meaning between senders and receivers using one or more written, oral, visual or electronic channels/media.

Objectives of Objectives of CommunicationCommunication

Advice SuggestionOrderEducation WarningMotivationCounseling

The Communication ProcessThe Communication Process

SourceSourceEncodingEncoding

ReceiverReceiverChannelChannel DecodingDecodingMessage

Feedback

Message

Message

Message

04/08/23 8Communication

Communication processCommunication process◦Sender : Someone with ideas, intentions, information, and a purpose for communicating

◦Encoding: Converting a message into groups of symbols that represent ideas or concepts

◦Message: An idea or experience that a sender wants to communicate

◦Medium: Means by which a message is sent◦Decoding: The message’s target◦Receiver: Converts symbols into concepts and ideas

◦Feedback: Receiver’s response to sender’s message

The Communication ProcessThe Communication Process

Ways of communicationWays of communication

Patterns of Internal CommunicationsPatterns of Internal Communications

Downward Downward CommunicationCommunication

Upward Upward CommunicationCommunication

Horizontal communication

Patterns of Internal CommunicationsPatterns of Internal Communications

President

ManagerManager

Staff Staff Staff

Downward Communication :Communication that flows from one level of the group down to the lower level.

04/08/23 13Communication

Patterns of Internal CommunicationsPatterns of Internal Communications

President

ManagerManager

Staff Staff Staff

Upward Communication :

Communication that flows from

lower level up to the higher level.

04/08/23 14Communication

Patterns of Internal CommunicationsPatterns of Internal Communications

President

ManagerManager

Staff Staff Staff

Horizontal Communication :

Communication among members

of the same group or levels.

Message

Message

Message

Message

Message

Message

Message

Message

Message

15

Benefits of Effective Benefits of Effective communicationcommunication

COMMUNICATION IS EFFECTIVE IF COMMUNICATION IS EFFECTIVE IF PEOPLE:PEOPLE:

-- UNDERSTAND EACH UNDERSTAND EACH OTHEROTHER-- STIMULATE OTHERS TO STIMULATE OTHERS TO TAKE ACTIONTAKE ACTION-- ENCOURAGE OTHERS TO ENCOURAGE OTHERS TO THINK IN NEW WAYS.THINK IN NEW WAYS.

Benefits of Effective Benefits of Effective communicationcommunication

Stronger decision making based on timely and reliable information.

Faster problem solving. Earlier warning of potential problem solving. Increased productivity and lower cost. Stronger business relationship. Better financial results and higher returns for investors. Save time and money. Better understand what other saying.

Characteristics of effective Characteristics of effective communicationcommunication

Provide practical information. Give facts rather than vague impression. Present information in a concise, efficient manner. Clarify expectation and responsibilities. Offer compelling persuasive arguments and

recommendation. Consider to other. Facilitate specific task.

Strategies for communicating Strategies for communicating effectivelyeffectively

Connecting with audience.Minimizations distractions.Adopting as audience-centered approach.Fine tuning business communication skills.Giving and responding to constructive feedback.Understanding communication etiquette.

Why business Why business communication needs a communication needs a

high level of skill & high level of skill & attention???attention???

o The Globalization of business and the increase in workforce diversity.o The increasing value of business information.o The persuasiveness of technology.o The evolution of organizational structures.o The growing reliance on teamwork.o Acts as both a filtering and feedback mechanism.

Barriers in the communication Barriers in the communication enviromentenviroment

Noise and distraction. Status difference. Competing message. Human and technological interventions(Filters) Channel breakdowns. Evaluating the source Absence of feedback, poor feedback.

How to overcome distortions?How to overcome distortions?

Using common sense and courtesy.Not sending unnecessary message.Not isolating own self.Informing receivers of message priority.Learn to use feedback well/Use proper channel(s).Use supportive communication.

Using technology for effective Using technology for effective communicationcommunication

Wireless networks. Electronic whiteboards. Electronic presentations. Virtual meeting spaces. Wikis. Shared workspaces Web based meetings. Video conferencing. Help lines. Blogs. Social networking site. Googling.

Unethical communication choicesUnethical communication choices Accepted principle of conduct that govern behavior within

a society are considered as ethics. Situations indicating unethical communication

PlagiarismOmitting essentials information.Selective misquoting. Misrepresenting numbers.Distorting visuals.Falling to respect privacy or information security needs.

Ensuring legal communicationEnsuring legal communication

Promotional communication.Contracts.Employment Communications. Intellectual property.Financial reporting.