Online Fundraising for Youth Radio Groups

Web event with Roman Mars and Carol Varney

March 4, 2014

On the callRoman Mars, host & creator of 99% Invisible

Carol Varney, Executive Director at the

Bay Area Video Coalition (BAVC)

Host: Jones Franzel, Former Generation PRX Director

Housekeeping- Type questions in the box on your control panel (we’ll answer these

at the end)- Choose your audio method on your control panel

Webinar Overview

1. Kickstarter 101(in brief!)2. Conversation with Roman Mars on

the success of the 99 % Invisible campaigns

3. Presentation from Carol Varney of BAVC: Where to go online to find funding and how to build an online fundraising profile

4. Questions from you

Youth Radio Groups & Money

• Lots of great ideas and content, many devoted listeners and producers. What most youth radio groups don’t have… is money.

• Hope to use this call to build our capacity to develop strategies that work

• We’ll look at crowd-funding and grant-funding, but themes carry through both approaches

• The ace you all have up your sleeve: You’re storytellers and teachers. Fundraising is about including donors in the compelling story of what you do.

• World’s largest funding platform (yesterday passed $1 Billion in pledges from 5.7 million people)

• Exclusively for creative projects (not charities or causes)

• Kickstarter is also a *storytelling* platform: video, image, built-in blogging

• Mix of commerce and patronage (not donation)

• Creators maintain full ownership and complete control of their projects

• Success rate of 40% (but 80% of projects that raise more than 20% of goal are successful)

PRX’s Curated Kickstarter Pagekickstarter.com/prx

Where to go for more

• By the numbers:https://www.kickstarter.com/help/stats

• How to create a campaign: https://www.kickstarter.com/help/school

• PRX and Kickstarter FAQ: http://www.prx.org/tools-and-resources/kickstarter

• PRX’s curated page on Kickstarter: https://www.kickstarter.com/prx

99% Invisible “A tiny radio show about design with Roman Mars”

99% Invisible Campaigns on

Season 3 Season 4 - Weekly

Components of a Kickstarter Campaign

Rewards & Prizes

$45 Pledge $50 pledge$15 Pledge

Thank you!

• Check in on our blog for updates and a link to the web event video: blog.prx.org

• Follow:• @romanmars• @bavc• @prx