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Persuasion & Engagement
presented by Gary FinneganSavills Project Management
2011 FutureNet Business Leaders Course - 11 August 2011
Engagement
Communication
Engagement
Persuasion
Engagement
In an interview scenario, 95% of employment decisions are made in the first minute….
People want to be engaged. Make it as easy as possible for them by listening, learning and responding.
Engagement
Be Prepared…prep, prep, prep…..
Engagement
Name
Empathy
Listen
Sincerity
Energy
Common Interests
Build Rapport & Build it Quickly
Engagement
Visual (40%)
Kinesthetic (40%)
Auditory (12%)
Data Digital (8%)
Be a Charismatic Communicator, Carol Fox & Kathryn Gorman
Identify Communication Preferences
Engagement
Body Language (Visual)
Touch (Kinesthetic)
Verbal (Auditory)
Written (Digital)
Mirroring
Engagement
The Networking Jerk
The Blackberry Addict
The Social Media Spammer
The Social Climber
Key Pitfalls
Persuasion
Persuasion is a form of social influence. It is the
process of guiding oneself or another toward the
adoption of an idea, attitude, or action by rational and
symbolic (though not always logical) means.
Persuasion
Reciprocity
Scarcity
Authority
Commitment
Social/Affinity
Likeability
Techniques
Persuasion
Methods
Emotional Appeal
Factual Appeal
Styles
Carrot
Stick
Persuasion
Persuasion
The Squirrel
It’s Their Idea
The “I Am Right” PM
Scenarios
