HOW Not to mess with social media20 slides max. series

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Constant

Knowledge, based

on hard-proof data

*in a dramatically changing environment general and out-dated assumptions are kff’s (key failure factors)

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strategy

Without concrete,

compatible and pre-defined

*You need to extend your current marketing and communication by using an aligned onLine media strategy

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TOPManagement commitment

without

* the interaction through online media takes serious efforts and needs –at least-cultural changes

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building a team

* It may take you as industry expert , your current communication partners and new online communication experts

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internal resources allocation

without

* Beyond doubt the implementation will require time from your workforce for successful deliverables

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Interesting

informative

quality content

* It is of great importance to note that has to be updated and renewed frequently

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* If content is the king, then visuals and especially video is the key to success

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budget

* onLine communication is not Free or inexpensive. There are “hidden” costs that affect directly your budget.

wit

hout

To implement

the strategy

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metrics

* Know before you start how (methodology) and how (metrics) you will measure success

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training

* going onLine is an investment, pre-defined training will ensure that it will convert to a corporate asset

without

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One step at a time approach

*we all need to mature through the process and handle change and issues safely.

If what you do has impact then expect reactions.

without

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being honest and transparent

*the foundation upon which you will build your online presence. You can't build them after; and your audience is smart.

without

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improve

being willing to

Listen

Learn

without

* success onLine heavily relies on the ability to fly in new formations, in order to keep up with your audience

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integrationbetween the marketing and sales channels

without

* people don’t care about your structural idiosyncrasies; they simply want to get what they need

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affiliates that

are socially

compatible

* you need to build a unified customer experience based on partnerships

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without

support

* Depending on the industry and the corporation; you may have to “Follow the Sun” or simply be super-responsive

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Treating your online audience as your

Premium

wit

hout

* Only then they may consider you their preferred source of knowledge, interaction and products

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is more than

social media

being

online understanding that

without

* No comment

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You have only

one shot to make

your first impression

*The so called new, interactive, online or social media are merciless

Make it count.

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