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How to hacking creativity through neuroscience?
FLAGCX + Adam Horowitz, MIT Neuroscientist presents
Neuroscience - Meta-thinking - Self-Curatorship - Radical DIY Learning
First step: Neuroscience Science is one of the humanity’s greatest achievement. We must awake up to the fact that we have to be part of the story, thinking about science, and thinking about the meaning of science
as it applies to our world.
"Focus on the brain as the primary biological substrate for awareness”Anil Seth, Cognitive and Computational Neuroscientist, Editor-in-Chief of Neuroscience of
Consciousness Journal
フラグ 2k15
adam horowitz MIT Neuroscientist
conscious + creativity + meditation + empathy
2k16
¡AHA! moment
Connection, Incubation and Insight
Opposed to logic, specific attention, external distractions
Non-Judgmental Flow State, Disruption and TMS Suppress left front-temporal lobe
Full brain function, high order processes, and Nootropics
Connectome - Mind Wandering - Attention - Neuroplasticity - Mirror Neurons Original / Fluent / Flexible / Elaborate
Second step: Meta-thinking / Consciousness The art of asking why and attempting to look beyond what you see on the surface.
Let’s search inside in the mind and the heart who you are - and who you want to be.
"Self-Awareness engages the neocortex (the thinking brain) in the process of emotion. It is going beyond insight into one’s moment-to-moment emotional experience; it expands into a broader domain of “self”.
" Chade Mang-Tan, Founder of Google Search Inside Yourself Institute
Second step: Conscious meditation 2min - Who you are Memories, learnings, experiences, choices, pains, etc.
2min - Who you want to be Dreams, desires, experiences, motivations, etc.
Third step: Curation Curator is the person who select, filter, interpret, organize. The word is derived from latin, and
means 'taking care’. We need to get into the habit of collecting information that’s all around us so our brains have something to work with (repertory).
Minimalism.
"In-Betweenness is a fundamental condition of our times" Homi K. Bhabha, Director of the Humanities Center at Harvard University
Don’t relax: Uncomfortability is the New Convenience
It's not just about the data, but about how we change, tweak and making better choices
based on the findings of that data
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Creative Draft
Brand:
Context
Proprietary & Confidential. FLAGCX, The Creative Disruption Network / IPG. Interpublic group of companies (NYSE:IPG)
Idea
How it's going to work Ways to activate
Worldly
Wildly50
105
01 idea
5 5
Worldly
Applicability How broad is the concept? Feasibility Level of (presumable) operational efficiency
Wildly
How unseen is the idea How risky / unknown?
Level of excitement and uncertainty
Competitive Advantage Innovative
02 idea
Potential Matrix
Pills to Boots Fun Wow EmotionalSmart
the wasa framework
I. Repertory New combination
of elements Mental inventory
2. Sensibility Ability to see relationships
Vision
Sources of Creativity and Self-Development
@FLAGCX: welcome + language program
Let’s curate ourselves :)
NewCuriosities
AdvancedKnowledges
SpecificKnowledges
GlobalContexts
NewCuriosities
AdvancedKnowledges
SpecificKnowledges
GlobalContexts
NewCuriosities
AdvancedKnowledges
SpecificKnowledges
GlobalContexts
1. Knowledge 2. Design / Frameworks 3. Curatorship / Contemporary Art 4. Skate 5. Field
1. Roadtripping 2. Urban Exodus 3. Physics 4. Street Culture 5. Artificial Intelligence
1. Advertising 2. Art Market 3. Virtual Reality 4. Code + IoT 5. Project MGMT
1. Science / Nature 2. Politics 3. International Relations 4. Creative Economy 5. Fashion
NewCuriosities
AdvancedKnowledges
SpecificKnowledges
GlobalContexts
1. MIT Neuroscience 2. IDEO 3. 032c / Bienais 4. Desillusion Magazine 5. K-Hole
1. Roadtrippers.com 2. PL & Y 3. Poli-USP 4. Hypebeast / Highsnobiety 5. Singularity University
1. Contagious Magazine 2. Art Basel 3. Reddit / The Verge 4. Code.org 5. Forbes / Fast Company
1. Wired 2. The Economist 3. FGV 4. Monocle / Vice 5. Dazed
NewCuriosities
AdvancedKnowledges
SpecificKnowledges
GlobalContexts
Fourth step: Radical DIY Learning Radical DIY learning is the way to bring order to inner magical and chaos
and start acting for your own purposes and bring method and commitment to your self-development.
"To make a collection is to find, acquire, organize and store items. It is also, inevitably, a way of thinking about the world."
Hans Ulrich Obrist, Curator
Self-school Radical DIY Learning Matrix
Nanodregree / Slash / Slash Culture
Deep Repertory
Act Develop
Clear Meditation Sensibility
less conscious
less fragmented
less horizontal
less transparent
less truthful
the world will never be…
less data
less technology
the world will never have…
change slowlythe world will never…
vision = sensitiveness (data + reverse engineering + logic)
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